Executive Summary

Jun 2019
PROSPECTS
Baby wipes continues to account for the most value sales

Baby wipes maintained the largest value share amongst the different baby and child-specific products in Uruguay in 2018. These products are very common in the country, and easy to find in the majority of the stores, contrary to the offer of other baby and child-specific products available in the country.

Changes in population will affect baby and child-specific products

The birth rate declined in Uruguay over the review period, a trend that is expected to continue in the next few years of the forecast period. The decline will have a slightly negative impact on baby and child-specific value sales, resulting in slower growth during this time.

COMPETITIVE LANDSCAPE
International companies lead baby and child-specific value sales in the country

Uruguayan consumers tend to look for quality products for babies and children because of their sensitivity towards different products. That is a major reason why international companies continued to hold the leading value shares within baby and child-specific products in 2018.

Johnson & Johnson de Uruguay holds leading value share, being present in many categories

Johnson & Johnson’s leading position in Uruguay is thanks to the wide variety of different baby and child-specific care products it offers in the country. In 2018, the company led or was amongst the leaders in all the categories.

Kimberly-Clark leads in the largest category, baby wipes, whilst both major players enjoy consumers’ trust and strong media presence

Kimberly-Clark focusses mainly in baby wipes, where it holds the largest value share in a category that accounts for the largest share of value sales. Like Johnson & Johnson, which ranks second in baby wipes, Kimberly-Clark has earned the consumers’ trust in the quality of its products, especially those products targeting babies and children.

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Baby and Child-Specific Products in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Uruguay?
  • What are the major brands in Uruguay?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Baby and Child-Specific Products in Uruguay - Category analysis

HEADLINES

PROSPECTS

Baby wipes continues to account for the most value sales
Changes in population will affect baby and child-specific products

COMPETITIVE LANDSCAPE

International companies lead baby and child-specific value sales in the country
Johnson & Johnson de Uruguay holds leading value share, being present in many categories
Kimberly-Clark leads in the largest category, baby wipes, whilst both major players enjoy consumers’ trust and strong media presence

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Willingness of younger consumers to try new products boosts value sales
Consumers looking for cheaper alternatives
International players continue leading beauty and personal care
Companies launching more natural products
Economic situation will impact consumer behaviour

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources