Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Uruguay

17 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value sales fuelled by rising unit prices

Baby and child products posted only limited volume growth in 2017. However, due to rising average unit prices, the area saw a strong rise in value sales.

Baby wipes continue to lead sales

Baby wipes remain the most popular product in this area since they are considered to be essential by the majority of consumers. Moreover, such products are very accessible, even for low income consumers.

Decrease in birth rate could reduce value sales

The birth rate steadily decreased in Uruguay over the review period and is expected to continue to do so over the coming years. In recent years, the fertility index fell from almost three children per family to approximately less than two.

COMPETITIVE LANDSCAPE

International companies continue to lead sales

Due to the high level of sensitivity of babies, baby and child specific products need to be very reliable and quality has to be proven. Consequently, international companies with greater capacity to invest in certified and quality products are leading sales in Uruguay.

Johnson & Johnson enjoys strong consumer trust

Among the international companies leading baby and child specific products, Johnson & Johnson remains the leading player, offering a wide portfolio and products in different areas. The company is especially recognised for its baby brand and the quality of its brands.

Local company Urufarma performs well

Urufarma, which remains relatively unknown by many consumers, ranked first in baby and child-specific sun care in 2017, winning sales share from Johnson & Johnson. However, it is expected that international companies will continue to lead baby and child specific products and maintain international quality standards for the care of babies and children.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Uruguay?
What are the major brands in Uruguay?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Uruguay - Category analysis

HEADLINES

PROSPECTS

Value sales fuelled by rising unit prices

Baby wipes continue to lead sales

Decrease in birth rate could reduce value sales

COMPETITIVE LANDSCAPE

International companies continue to lead sales

Johnson & Johnson enjoys strong consumer trust

Local company Urufarma performs well

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Uruguay

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Executive Summary

New Report Guarantee

PROSPECTS

Value sales fuelled by rising unit prices

Baby wipes continue to lead sales

Decrease in birth rate could reduce value sales

COMPETITIVE LANDSCAPE

International companies continue to lead sales

Johnson & Johnson enjoys strong consumer trust

Local company Urufarma performs well

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Uruguay - Category analysis

HEADLINES

PROSPECTS

Value sales fuelled by rising unit prices

Baby wipes continue to lead sales

Decrease in birth rate could reduce value sales

COMPETITIVE LANDSCAPE

International companies continue to lead sales

Johnson & Johnson enjoys strong consumer trust

Local company Urufarma performs well

CATEGORY DATA

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

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