Baby and child-specific sun care witnessed a strong rebound in volume and value terms in 2021, with sales exceeding pre-COVID-19 levels. The category suffered from the lack of tourism from October 2020 to March 2021, with it recording heavy declines in value and volume terms.
Supermarkets and health and beauty specialists are the dominant distribution channels for baby and child-specific products in Uruguay. Nonetheless, as seen across beauty and personal care, e-commerce has gained ground since the outbreak of COVID-19 with consumers looking to shop from the safety and comfort of their home.
Baby and child specific toiletries also registered a strong rebound in sales in 2021, albeit with volume sales not quite recovering to pre-COVID-19 levels. Although Uruguay did not introduce a mandatory quarantine period during 2020, many citizens still avoided crowds and social gatherings due to fears that they or their children may contract COVID-19.
When it comes to baby and child-specific products consumers tend to prefer well-known multinational brands that they trust, with this situation unlikely to change significantly over the forecast period. This is a major factor behind the dominance of multinationals Johnson & Johnson de Uruguay SA and Kimberly-Clark Uruguay SA in baby and child-specific products.
Uruguay’s birth rate is projected to continue declining over the forecast period and this is inevitably likely to lead to a decline in sales of baby and child-specific products. Birth rates per 1,000 of population dropped from 13.
Food and energy prices are rising worldwide and this is likely to force more families to look for savings, with many households having already seen a drop in disposable income due to the impact of COVID-19. Therefore, despite baby and child-specific products being dominated by multinationals, with increased consumer price-sensitivity domestic companies could look to take a greater share of the market by offering lower prices.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Care
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby Care research and analysis database.
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