Over the forecast period, baby and child-specific products is set to maintain growth. However, the category will continue to be hindered by the fact that there are a limited number of brands in the market and often parents substitute baby and child-specific products and tend to purchase regular medicated and standard beauty and personal care products for their children and babies.
Baby and child-specific sun care is set to achieve the strongest value growth in baby and child-specific products over the forecast period as it continues to recover from the significant decline of the COVID-19 crisis. As most of the domestic and international travel restrictions and impediments are gradually removed, baby and child-specific sun care is set to grow but is not expected to return to pre-COVID-19 levels before 2024.
The e-commerce segment of baby and child-specific products is projected to witness a substantial growth, with sales expected to double by 2027. This surge can be attributed to the entry of numerous online retailers into the market, introducing new brands and enhancing their brand portfolios to cater to the ever-increasing demands of local consumers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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