Baby and child-specific products were largely unaffected by the pandemic and value and volume growth were healthy in both 2020 and 2021, with growth slightly higher in 2021.This higher growth was largely driven by sun care, as with society opening up and babies and children spending more time outdoors and taking holidays, demand for sun care was higher.
Johnson & Johnson Dominicana remained the clear leader in baby and child-specific products in 2021 and also gained a slight further value share. The company’s strength is founded on a broad portfolio, competitive pricing, and long-established brand awareness and loyalty.
Baby wipes remained the largest product within baby and child-specific products and registered healthy value and volume growth in both 2020 and 2021. This was due to the need for hygiene in light of the pandemic, with many consumers purchasing them not only for their children, but also for their own hygiene.
Baby and child-specific products will register healthy constant value growth over the forecast period, Factors such as the rising number of women in employment will support value, as with parents being more time-pressed as a result, they will look for convenience, such as with baby wipes. In addition, Dominican parents will be prepared to pay for value-added benefits for their children.
Though the outlook is positive for baby and child-specific product over the forecast period, there are potential headwinds that could dampen volume growth. High inflation took hold in 2021 and if rates continue to rise, it will reduce consumer purchasing power.
Social media is set to play a critical role in the promotion of baby and child-specific products over the forecast period. With the pandemic having pushed consumers even more into the online space, more brands will become engaged in giving advice to parents via social media Therefore, new product launches will likely be accompanied by testimonials and instructional videos used to engage with parents who seek both affordable yet safe brands for their children.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
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