Baby and child-specific products will fail to see any perceptible growth in retail constant value (2022 prices) terms of during the forecast period, thanks to the country’s low birth rate. At present, there is no national policy in place to support an increase in the fertility rate, and Spanish women are therefore likely to keep postponing the age at which they become mothers and also reduce the number of children they want to have.
During the forecast period, children are expected to have more influence in day-to-day purchasing decisions and this is likely to extend to the products they use in their personal hygiene routines. This will be supported by new parenting trends that support the greater freedom of children to make their own choices, in order to develop their personalities.
During the forecast period, manufacturers will increasingly seek to launch more licensed products featuring brands from popular TV series, such as Stranger Things, Wednesday or Matilda (all Netflix), as well as looking to reach children and their parents via YouTube or TikTok. YouTube channel Las Ratitas, for example, has some 25 million subscribers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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