Spain’s fertility rate is among the lowest in Europe, with just 1.2 children born per female in 2021, down from 1.
In Spain, parents have traditionally spent large amounts of money on products for their children, but this has been changing. This was the case even before the pandemic hit household budgets, as evidenced by the ongoing lack of growth in demand for prestige and premium baby and child-specific products.
Private label remains a significant presence in baby and child-specific products during 2021. The leading private label player, Spanish supermarket chain Mercadona SA, continued to show muscle due to the strong reputation of the Deliplus range among Spanish parents.
Retail constant value sales of baby and child-specific products will see modest growth during the forecast period, supported by the stabilisation of Spain’s birth rate. However, there is no national policies supporting birth rate in the country, and Spanish women keep postponing the age at which they become mothers and are also reducing the number of children they want to have.
During the forecast period, manufacturers of baby and child-specific products will increasingly seek to reach children and their parents via YouTube or TikTok. For example, YouTube channel Las Ratitas has some 21 million subscriptions.
Consumers in baby and child-specific products are increasingly switching to products with fewer ingredients and more natural formulations. This trend will be especially important in the case of baby and child-specific products as babies and children have more sensitive skin than adults, and natural ranges are perceived as being gentler on the skin.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Care
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby Care research and analysis database.
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