Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Spain

20 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fewer children affects sales

The decline in the Spanish birth rate is expected to be the biggest threat to the growth of baby and child-specific products in the coming years. 2016 was the first year in Spanish demographic history in which the number of deaths was higher than the number of births, and 2017 followed the same trend.

Conscious parents set to support sales

Over the review period, parents became increasingly informed about and aware of products and attitudes that might damage their children. These new super-informed parents are increasingly demanding natural ingredients and organic ingredients in the formulae of products for their children.

Segmentation is back

Once the economic crisis is overcome, and with the Spanish employment rate growing, it is expected that although there are fewer children in Spain, they will be spoiled more by their parents. Families will switch from using the same product for the whole family to buying specific products for each member of the family, including children.

COMPETITIVE LANDSCAPE

Private label continues to lead

Private label led baby and child-specific products in value terms in 2017. Within private label ranges it is still Mercadona’s range Deliplus which accounts for the highest share.

Following the leader

Johnson & Johnson and Procter & Gamble España were the second and third most important companies respectively in terms of value sales in baby and child-specific products in 2017. The latter is active in the country with the brand Dodot, with its strength remaining in baby wipes.

Smaller niche brands come into scope

The growing interest of parents in less artificial products and natural ingredients is resulting in a number of brands that offer special organic ranges coming into scope. This is the case of brands such as Naturaverde and Corine de Farme.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Spain?
What are the major brands in Spain?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Spain - Category analysis

HEADLINES

PROSPECTS

Fewer children affects sales

Conscious parents set to support sales

Segmentation is back

COMPETITIVE LANDSCAPE

Private label continues to lead

Following the leader

Smaller niche brands come into scope

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fewer children affects sales

Conscious parents set to support sales

Segmentation is back

COMPETITIVE LANDSCAPE

Private label continues to lead

Following the leader

Smaller niche brands come into scope

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Baby and Child-Specific Products in Spain - Category analysis

HEADLINES

PROSPECTS

Fewer children affects sales

Conscious parents set to support sales

Segmentation is back

COMPETITIVE LANDSCAPE

Private label continues to lead

Following the leader

Smaller niche brands come into scope

CATEGORY DATA

Beauty and Personal Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery, although not as strong as expected

Looking great is a must

L’Oréal España leads the increasingly branded competitive landscape

New product development is driven by customisation

The climate is set to affect sales

MARKET DATA

SOURCES

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