Baby and child-specific products are expected to record further solid growth over the forecast period, despite Bulgaria’s underlying negative demographic trends and low birth rates. Future demand will be driven by increasing awareness among consumers about baby products and personal care routines; however, it is expected that low-income families will purchase more private label products in the period to 2027.
Social media is expected to remain a key aspect of the marketing strategy of baby and child-specific product manufacturers. Mothers in Bulgaria are extremely active on social media platforms, participating in forums and groups where they seek and share feedback, opinions and trends regarding baby and childcare.
E-commerce is expected to experience further growth over the forecast period as more online retailers are adding baby products to their portfolios. Also, as mothers are very active on social media platforms, they increasingly do not seek the advice of a pharmacist when purchasing derma baby products and are happy to purchase them online, especially given the convenience that e-commerce offers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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