Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in South Africa

18 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Challenging economic environment places pressure on consumer spending

Consumer behaviour is being influenced by the tough financial situation where South Africans are increasingly reducing their spending on products viewed as “good-to-have”. Consumers are becoming increasingly value driven and are either downgrading to cheaper options where quality will not be compromised or completely reducing their spending on certain products.

Hygiene, health consciousness and baby welfare affect purchases

Despite the rise of lower-priced brands, heritage brands continue to have a strong foothold on sales. Having been used across generations where their reliability and safety for babies have been proven, young parents are wary of trying new brands, especially where infants are concerned.

COMPETITIVE LANDSCAPE

Johnson & Johnson leads category

Johnson’s Baby is the leading brand that reaps the benefit of being a heritage brand such as strong consumer loyalty and recommendations from people who have used the products. Being a well-known brand, it benefits from wide distribution and prime shelf positioning.

Aggressive price promotions characterise category

Retailers such as Clicks and Dischem offer regular price promotions to drive volume sales. Private label is promoted heavily and given optimum shelf space to improve the visibility of these brands.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in South Africa?
What are the major brands in South Africa?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in South Africa - Category analysis

HEADLINES

PROSPECTS

Challenging economic environment places pressure on consumer spending

Hygiene, health consciousness and baby welfare affect purchases

COMPETITIVE LANDSCAPE

Johnson & Johnson leads category

Aggressive price promotions characterise category

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Challenging economic environment places pressure on consumer spending

Hygiene, health consciousness and baby welfare affect purchases

COMPETITIVE LANDSCAPE

Johnson & Johnson leads category

Aggressive price promotions characterise category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in South Africa - Category analysis

HEADLINES

PROSPECTS

Challenging economic environment places pressure on consumer spending

Hygiene, health consciousness and baby welfare affect purchases

COMPETITIVE LANDSCAPE

Johnson & Johnson leads category

Aggressive price promotions characterise category

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

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