During COVID-19, consumers became more aware of the benefits of products containing natural ingredients, due to the strong focus on health and wellness during the pandemic. For this reason, many parents are seeking natural products for their children, as maintaining their health is a key priority.
With the increase in the cost of living in South Africa, consumers have been finding ways in which they can cut back on non-essential expenses. Travelling to larger shopping centres outside of their neighbourhood tends to be one of the expenses that is being cut from consumers’ budgets.
As the economic situation in South Africa has been tending to worsen every month, more consumers are seeking affordable options when it comes to baby and child-specific products. They are increasingly seeking out brands that offer promotions, discounts, or any form of sale price, and are actively comparing prices before they make their purchasing decision.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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