Due to the outbreak of COVID-19 in Guatemala, current value sales of baby and child-specific products declined by 2% in 2020, which compares to 6% growth the previous year. Demand for baby and child-specific products declined as concerns over financial stability during the pandemic led consumers to focus on basic mass products, trading down to more affordable options.
While the overall landscape recorded a decline, a number of essential areas continue to post positive growth, minimising the impact on the baby and child specific category. This includes nappy (diaper) rash treatment, which recorded strong growth and medicated baby and child-specific products.
Baby and child-specific products continued to be led by multinational player Johnson & Johnson in 2020. The player benefited from strong brand loyalty for Johnson's Baby, while offering a large portfolio of products that is popular amongst all income segments.
Sales for baby and child-specific products will not be as impacted in the long-term as other areas since its 2020 contraction was a low-single-digit one. As such, recovery is set to be in place for baby and child-specific products from 2021 onwards, with value growth arising year-on-year across the forecast period, reaching a CAGR of 6%.
Once consumption pace returns on the landscape, product innovation is set to take place once more. New products across the forecast period are expected to focus on new formulation with natural ingredients, such as lavender or chamomile, that are gentle with baby's skin.
Baby and child-specific products will continue to record healthy current value growth in Guatemala over the forecast period. Products with a higher average unit price will be perceived to offer more specific properties, and these attract a smaller, more affluent urban consumer group.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Baby Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Baby Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page