Given the contraction of purchasing power as poverty reached historic levels in Argentina, sales of baby and child-specific products registered a notable contraction in volume terms in 2021 as parents sought cheaper alternatives. Most parents are now purchasing products such as shampoo, lotions, or fragrances that can be used by the whole family rather than purchasing separate products for different family members.
Baby and child-specific sun care products saw the most significant decline in volume terms in 2020 because schools were closed and holidays were restricted, leading to a significant decline in demand. However, it registered an important rebound in 2021 as home seclusion measures came to an end and consumers started to generally spend more time outside as well as go on holiday.
Johnson & Johnson retained the lead in baby and child-specific products in 2021 despite experiencing the continued decline of its value share. The constant erosion of its share in the latter part of the review period has been due to the price-consciousness of consumers who have been migrating to less expensive products.
With consumers set to remain highly price-sensitive throughout the forecast period, pricing competition is set to intensify amongst brands and retailers. This will provide opportunities for the expansion of less expensive brands and retailers employing discount-orientated strategies.
During the long and strict lockdown in 2020 when retail stores were closed, sales of baby and child-specific products were sustained through e-commerce as consumers viewed this as a safe and practical way to shop. As such, leading retail chains such as Openfarma and Farmacity expanded their online product assortment with baby and child-specific products to meet this demand.
During the pandemic, new product launches in baby and child-specific products were postponed. The sudden change in consumer lifestyle and economic uncertainty discouraged demand for baby and child-specific products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!