During the review period, direct selling companies capitalised on the weak performance of multinational brands, and this positive trend is expected to continue over the forecast period. Companies like Natura and Avon are perceived as providing products more natural and freer of potentially harmful ingredients compared to other retail options.
Industry sources indicate that the Argentine government is in discussions with baby and child-specific product players to reintroduce products within the national Precios Cuidados programme. However, as a result of declining sales performance and shrinking profit margins in recent years, many companies and brands are hesitant to include baby products in the programme in the short term.
In addition to the challenging economic context and ongoing uncertainty, demographic trends and poverty levels in Argentina will also serve as obstacles to the development of baby and child-specific products. According to Euromonitor International data, the birth rate fell from 15.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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