Higher retail volume and current value growth in most categories in 2021, compared with 2020, was fuelled by a number of factors. Firstly, improving economic conditions in the country as the economy slowly recovered from the negative effects of the Coronavirus (COVID-19) pandemic.
Albeit from a low base, baby and child-specific products, including hair care, skin care and toiletries, saw strong retail volume and current value growth in 2021. This performance was boosted significantly by the ongoing urbanisation trend in Pakistan.
Many traditional home-made/prepared alternatives are available in Pakistan, especially when it comes to babies. For example, nappy (diaper) rash creams (nappy (diaper) rash treatments) are traditionally replaced with home-prepared remedies.
Strong retail volume and value (constant 2021 prices) CAGRs are projected for all significant categories over the forecast period. More and more parents are likely to turn to baby and child-specific products, which are set to become more widely available.
The trend over the review period of women joining the workforce is likely to continue in the forecast period. This, in turn, is set boost the popularity of convenience-led products like baby wipes, which are needed more when on-the-go, rather than at home.
Modern retail outlets in urban centres that stock baby and child-specific products are expected to see higher sales of baby and child-specific products as more consumers migrate to cities. This trend was active in the review period, and more job opportunities continue to act as a magnet pulling Pakistanis from rural areas to the major cities.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Care
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby Care research and analysis database.
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