Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Greece

22 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Demographic and economic crisis to squeeze value sales further

The ongoing demographic crisis continues to take a toll on baby and child-specific products in Greece. Since the recession commenced in 2009, the birth rate has declined.

Multiuse trend to support volume sales of baby wipes

Baby wipes, the largest category within baby and child-specific products in terms of turnover, saw an increase in volume sales in 2017, whereas value sales declined. This came from extensive price discounting and promotions in 2017, as well as the fact that baby wipes are used quite regularly for a wide range of purposes by all members of the household – in the car or the office, for removing make-up, on holidays, and more.

Positive potential for baby and child-specific sun care

Baby and child-specific sun care, the second biggest category, recorded positive value growth in 2017 and will continue doing so over the forecast period, given that awareness of sun exposure risks is generally rising. The expected rise in inbound tourism flows during the forecast period will also be a significant growth driver for baby and child-specific sun care.

COMPETITIVE LANDSCAPE

Johnson & Johnson leads sales

Johnson & Johnson Hellas SA was the leading player in baby and child-specific products in Greece in 2017. The company is well known for its baby and child-specific products and Greek consumers are loyal to its brands and product lines, with Johnson’s Baby being a prime example.

Private label products fail to take off

The adverse economic conditions did not seem to enhance the performance of private label products in 2017. Greek consumers remain reluctant to choose unbranded products for their babies, especially when it comes to skin care.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Greece?
What are the major brands in Greece?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Greece - Category analysis

HEADLINES

PROSPECTS

Demographic and economic crisis to squeeze value sales further

Multiuse trend to support volume sales of baby wipes

Positive potential for baby and child-specific sun care

COMPETITIVE LANDSCAPE

Johnson & Johnson leads sales

Private label products fail to take off

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Crisis increases the popularity of bargain-hunting

Ongoing promotional intensity puts pressure on value sales

L’Oréal leads a market dominated by multinational companies

Products with a natural positioning remain in the spotlight

Beauty and personal care to stabilise at low levels amid ongoing price wars

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Greece

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Executive Summary

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PROSPECTS

Demographic and economic crisis to squeeze value sales further

Multiuse trend to support volume sales of baby wipes

Positive potential for baby and child-specific sun care

COMPETITIVE LANDSCAPE

Johnson & Johnson leads sales

Private label products fail to take off

Samples

Overview

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Table of Contents

Baby and Child-Specific Products in Greece - Category analysis

HEADLINES

PROSPECTS

Demographic and economic crisis to squeeze value sales further

Multiuse trend to support volume sales of baby wipes

Positive potential for baby and child-specific sun care

COMPETITIVE LANDSCAPE

Johnson & Johnson leads sales

Private label products fail to take off

CATEGORY DATA

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Crisis increases the popularity of bargain-hunting

Ongoing promotional intensity puts pressure on value sales

L’Oréal leads a market dominated by multinational companies

Products with a natural positioning remain in the spotlight

Beauty and personal care to stabilise at low levels amid ongoing price wars

MARKET DATA

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