Birth rates remain a strong contributor to the development of baby and child-specific products in Norway. There was a gradual downward trend in birth rates over the review period, despite a small improvement at the back end following the low of 2020.
Naturally derived ingredients or minimal use of ingredients, supported by the rising demand for products incorporating natural and organic ingredients, are likely to remain the main driver of retail value sales in the short to medium term. Sustainability, naturalness, organic and labelling remain must-have attributes for companies looking to stay competitive.
Baby and child-specific sun care is expected to see positive retail volume growth in the forecast period, but at much lower rates compared with the early-to-mid review period. Domestic sales are likely to be weakened as consumers move towards normal/pre-pandemic travel and holiday norms, which includes foreign travel and purchases of sun care products abroad.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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