Baby and Child-Specific Products in Poland

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baby and Child-specific Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby and Child-specific Products in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby and Child-specific Products in Poland?
  • Which are the leading brands in Poland?
  • How are products distributed in Poland?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Baby and Child-Specific Products in Poland - Category analysis

KEY DATA FINDINGS

Growing eco trend in baby and child-specific products
Licensing and interesting new developments around product format in baby and child-specific toiletries are designed to capture the attention of young children
Continued popularity of retail e-commerce especially for products that parents like to keep in stock
Negative demographic trends impact category sales over the forecast period
Baby and child-specific toiletries benefits from licensing, while baby and child-specific sun care sales grow thanks to rising awareness of protecting young skin from the sun
Stable competitive landscape as consumers continue to opt for brands that are well known and which inspire trust
Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027

Beauty and Personal Care in Poland - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Baby and Child-specific Products

  • Baby and Child-specific Hair Care
  • Baby and Child-specific Skin Care
  • Baby and Child-specific Sun Care
  • Baby and Child-specific Toiletries
  • Baby Wipes
  • Medicated Baby and Child-specific Products
  • Nappy (Diaper) Rash Treatments

Baby and Child-specific Products

Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baby and Child-specific Products research and analysis database.

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