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Learn moreJun 2019
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In the past, Germany had a relatively stagnant birth rate, which naturally translated into a smaller population aged between 0-4 compared with previous generations. However, mostly due to the impact of immigration, the birth rate increased in recent years, reaching a 43-year high in 2016, with a new record expected to be set in 2017.
2018 was an exceptionally warm and long summer, which translated into higher consumption of baby and child-specific sun care and skin care products, and higher unit prices due to demand for higher-quality products. Increasing temperatures and greater sun exposure leads to demand for better products which can last longer and protect babies’ and children’s skin better.
Parents increasingly value the health of their children. They tend to opt for more expensive products if this translates into higher quality.
When it comes to quality, German parents are highly risk-averse. Over recent years this trend favoured the category leaders Johnson & Johnson and Nestlé Deutschland and their brands Penaten and Bübchen respectively.
The number of permanently listed products in the baby care sections of grocery retailers is increasing strongly, driving some of the volume growth in baby and child-specific products. This approach, led by Aldi Nord and Lidl, aims to attract more consumers to their outlets.
Internet retailing is performing well within baby and child-specific products, taking advantage of consumers’ increasing awareness, and the ease of use and predisposition for internet usage via many different devices. Therefore, such conditions create the perfect environment for the commercialisation of new brands and products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby and Child-specific Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby and Child-specific Products in Germany market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.