Although baby and child-specific products is expected to maintain retail volume and current value growth in the forecast period, the low birth rate in Germany will remain a factor preventing stronger increases. Growth will not only be due to premiumisation, but also due to consumers choosing to purchase more segmented products, whereby they do not use a single product, but purchase multiple products, including sun care, facial cleanser, body cleanser, etc.
During the forecast period, children are expected to have more influence in day-to-day purchasing decisions, and this is likely to extend to the products they use in their personal hygiene routines. This will be supported by new parenting trends, as well as the influence of social media, which supports the greater freedom of children to make their own choices.
Baby and child-specific sun care is expected to see the most dynamic growth in retail volume and current value terms in the forecast period. One of the reasons for this is the fact that parents are becoming increasingly concerned about their children’s skin health, and this is a category in which they are willing to spend more on products, choosing those containing natural ingredients and higher SPF, as they believe these give better protection to their children and are also better for their skin.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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