The harsh weather conditions in Saudi Arabia, concerns over the spread of diseases and viruses, and with it an increased focus on personal health and hygiene is all expected to continue supporting growth in the category.
Pharmacies is projected to continue leading the distribution of baby and child-specific products with this channel likely to benefit from its continuous expansion, with new outlets constantly opening, as well as the availability of a wide variety of products. Pharmacies also make regular use of promotional campaigns, loyalty programmes, e-commerce and mobile apps, especially for when promoting private label and dermocosmetics.
The government’s Vision 2030 programme is expected to increase the participation of women in the workforce which should result in an increase in household disposable income. This in turn should support spending on baby and child-specific products while also leading to increased demand for premium products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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