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Baby and Child-specific Products in
Saudi Arabia

Country Report

US$990
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Executive Summary

Jun 2019
PROSPECTS
Pharma/therapeutic baby and child-specific brands continue to evolve

The influence of paediatricians and pharmacists and word-of-mouth recommendations are encouraging an ongoing shift towards pharma/therapeutic brands in baby and child-specific products. Moreover, wider availability through distribution channels and constant promotional campaigns have encouraged consumers to try such products.

Strongest growth in baby and child-specific toiletries

Baby and child-specific toiletries, including bath and shower products and baby fragrances, witnessed the highest growth in the Saudi market at the end of the review period due to continuous new product developments and launches by leading baby and child-specific products brands. The ongoing increase in health-awareness is resulting in more rigorous hygiene practices and habits in Saudi Arabia.

Baby and child-specific products continues to see prices rise

From 1 January 2018, a 5% Value Added Tax was imposed on all goods and services, impacting all beauty and personal care unit prices. In addition, the unit price of baby and child-specific products is being driven up by the emergence of pharma/therapeutic brands in the Saudi market, especially as mass baby and child-specific brands dominate the market.

COMPETITIVE LANDSCAPE
Johnson & Johnson Consumer Saudi Arabia retains lead

Johnson & Johnson Consumer Saudi Arabia Ltd’s flagship brand, Johnson’s, retained the lead in baby and child-specific products in 2018 despite fierce competition. Johnson’s extensive range of baby and child-specific products, variety of pack sizes and formats, reasonable price, extensive distribution across channels, and marketing campaigns all contribute to its success.

Supermarkets remains the largest distribution channel

Supermarkets, which includes Panda, Danube, Al Raya, Manuel Market, Tamimi Markets, Abdullah AlOthaim Markets and many more, remains the leading distribution channel for baby and child-specific products, followed by chemists/pharmacies and hypermarkets. Supermarkets’ strength is mainly due to its high number of outlets.

Baby and child-specific products multipacks and gift boxes continue to emerge

Multipacks and gift boxes continue to emerge in baby and child-specific products in the Saudi market, driven by brands like Johnson’s, Nunu, Himalaya Herbals, Mustela, QV and private label lines like Gamar. Baby and child-specific brands are investing in these value pack sizes as part of their promotional strategies.

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Baby and Child-Specific Products in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Baby and Child-Specific Products in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Pharma/therapeutic baby and child-specific brands continue to evolve
Strongest growth in baby and child-specific toiletries
Baby and child-specific products continues to see prices rise

COMPETITIVE LANDSCAPE

Johnson & Johnson Consumer Saudi Arabia retains lead
Supermarkets remains the largest distribution channel
Baby and child-specific products multipacks and gift boxes continue to emerge

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Social media platforms drive demand
Pharma/therapeutic brands continue to evolve
Beauty and personal care sees increased promotional campaigns
Natural ingredients stimulate beauty and personal care brands
Higher employment rates expected to generate growth

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources