Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in the United Arab Emirates

19 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Doctors’ recommendations play a key role in baby and child-specific products

Consumers in the United Arab Emirates continued to purchase baby and child-specific products that maintained the long-term health of babies, as awareness increased through interest in health and wellness as well through visits to paediatricians and dermatologists, which are covered by health insurance. Players are realising this and highlighting the benefits of their products through aggressive marketing communications and point-of-sale promotions, while maintaining their distribution networks.

Long-term baby and child health a key factor when buying products

The performance of baby and child-specific products was maintained by new product launches in the last few years of the review period, and these were positioned as all-natural, chemical-free or organic, highlighting their gentleness and effectiveness. Examples include the organic brand Corine de Farme’s product range, which entered baby and child-specific products in 2017.

Nappy (diaper) rash treatments and baby wipes continue to post the strongest performances

Sales of nappy (diaper) rash treatments benefit from doctors’ recommendations of these products, as well as increasing awareness, which is mainly spread through word of mouth by mothers. Baby wipes recorded the second-highest current value growth in 2017.

COMPETITIVE LANDSCAPE

Johnson & Johnson Middle East leads, followed by Laboratoires Expanscience Middle East

Multinational companies dominate baby and child-specific products

Competition from competitively priced organic and chemical-free brands to intensify

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Doctors’ recommendations play a key role in baby and child-specific products

Long-term baby and child health a key factor when buying products

Nappy (diaper) rash treatments and baby wipes continue to post the strongest performances

COMPETITIVE LANDSCAPE

Johnson & Johnson Middle East leads, followed by Laboratoires Expanscience Middle East

Multinational companies dominate baby and child-specific products

Competition from competitively priced organic and chemical-free brands to intensify

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in the United Arab Emirates

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Executive Summary

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PROSPECTS

Doctors’ recommendations play a key role in baby and child-specific products

Long-term baby and child health a key factor when buying products

Nappy (diaper) rash treatments and baby wipes continue to post the strongest performances

COMPETITIVE LANDSCAPE

Johnson & Johnson Middle East leads, followed by Laboratoires Expanscience Middle East

Multinational companies dominate baby and child-specific products

Competition from competitively priced organic and chemical-free brands to intensify

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Overview

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Table of Contents

Baby and Child-Specific Products in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Doctors’ recommendations play a key role in baby and child-specific products

Long-term baby and child health a key factor when buying products

Nappy (diaper) rash treatments and baby wipes continue to post the strongest performances

COMPETITIVE LANDSCAPE

Johnson & Johnson Middle East leads, followed by Laboratoires Expanscience Middle East

Multinational companies dominate baby and child-specific products

Competition from competitively priced organic and chemical-free brands to intensify

CATEGORY DATA

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

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