Fragrances is expected to see much stronger performance in the forthcoming years as Bolivian lifestyles normalise. Mass fragrances are expected to take a growing share of sales as the period progresses, with direct selling companies enticing consumers with affordable and attractive products.
Players in mass and premium fragrances have been embracing technology to elevate the customer experience and this trend will prevail in the coming years. In premium fragrances, companies are driving new launches with the aid of traditional email communications, but they are also using Instagram, Facebook and Tik Tok to broaden audience reach.
The beauty specialist retailer Perfumería First, which is a key seller of premium fragrances, has developed an e-commerce platform to support sales and extend the range of premium fragrances it can sell. Perfumería First uses e-mail promotions for seasonal events (New Year’s Eve, Valentine’s Day, Mother’s Day and Christmas), Black Friday and to promote exclusive online promotions.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!