Fragrances will respond negatively to the COVID-19 pandemic in 2020 overall as current value sales decline notably. This serious contraction can be explained on two levels: firstly, fragrances are largely sold in non-essential stores which have been closed during lockdown; and secondly, the lack of social interaction or outdoor travel will have hugely reduced the frequency with which consumers apply fragrances.
Despite interest in premium fragrances amongst some consumers in Uzbekistan, mass fragrances will continue to outperform premium in 2020 in terms of current value sales. This is largely due to the fact that women comprise the core consumer base for mass fragrances in Uzbekistan and they will buy such products again once stores reopen and they start to socialise again.
Spanish company Puig SL will remain the clear leader in fragrances in value terms in 2020 thanks to combined sales of the premium brands Paco Rabanne and Jean Paul Gaultier. Both brands are well distributed and benefit from strong marketing support, including frequent in-store promotions.
Fragrances will rebound from as soon as 2021, however, a full recovery is not expected until later in the forecast period. Overall, fragrances is expected to see a rise in value and volume sales as consumers stock up once restrictions have been eased and consumers are once again able to visit stores, interact socially, go to work and be seen in public.
Mass women’s fragrances looks set to remain the largest product area over the forecast period as women remain the main purchasers. Fragrances in general will continue to be primarily purchased by mid-to-high-income urban dwellers, with young adults typically opting for mass fragrances and purchases of premium fragrances still limited throughout the forecast period.
Over the forecast period, sales of newer products such as premium and fragrance sets/kits and mass fragrance sets/kits will continue to be limited and remain some of the smallest and most insignificant product areas overall. The main reason for this is due to purchasing power being further stretched as the economic repercussions of the pandemic continue for some time.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fragrances industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page