After a significant decline in demand for fragrances in 2020, demand surged in 2021 as consumers returned to socialising and workplaces. The re-opening of non-essential stores had a big impact capturing consumers eager to re-stock on fragrances.
Despite interest in premium fragrances amongst some consumers in Uzbekistan, mass fragrances continued to outperform premium in 2021 in terms of total current value sales. This is largely due to the fact that mass fragrances are much more affordable and hence accessible to the broader population.
Spanish company Puig SL remains the leader in fragrances in value terms in 2021, but it has lost substantial value share to direct seller Oriflame Uzbekistan in mass fragrances. Premium brands Paco Rabanne and Jean Paul Gaultier continue to hold position in 2021, but mass fragrance Shakira has lost substantial value share to the Oriflame mass fragrance.
Premium fragrances are expected to be a driving force during the forecast period, continuing the trend seen in 2021. Fragrances reflect social status in Uzbekistan making them a highly desirable item among men and women.
The return of outbound travel is expected to transfer some retail sales back to foreign countries. Domestic retail outlets had benefitted from restrictions on foreign trips and holidays during the pandemic forcing consumers to shop exclusively in Uzbekistan.
Consumers are quite conservative when it comes to the choice of the scent. Women do not tend to change scents too often – once selected, it may be used for several years.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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