Fragrances in Uzbekistan

PROSPECTS

Rising income levels and shift towards officially distributed products to boost growth

During the forecast period, it is expected that sales of fragrances will benefit from the anticipated return to strong economic growth and rising disposable income levels. In particular, demand for fragrances is rising among young adults and these consumers are more likely than older people to prefer mass fragrances due to the lower prices of these items.

Premium fragrances set to outperform mass fragrances

Premium fragrances is expected to register higher sales growth than mass fragrances over the forecast period and this is set to be based on various factors, including the improving distribution of premium fragrance brands across the country and the rising demand for these products among affluent people as the economy improves. However, mass fragrances is set to remain dominant in terms of overall sales, with the majority of consumers preferring the competitive prices of these products.

Few changes expected in the consumer base for fragrances

The consumer base for fragrances comprises mainly affluent urban dwellers, although younger people are more likely to prefer mass fragrances due to their lower prices, which enable people to own multiple different fragrances, ensuring that they have a fragrance for every occasion. Furthermore, premium brands are far more popular among high-income consumers, with less affluent middle-income and low-income people usually preferring mass fragrances.

COMPETITIVE LANDSCAPE

Puig SL maintains its position as the leading player in fragrances

The competitive environment in fragrances remains highly fragmented, with numerous brands and manufacturers vying for sales. In addition, it is common for new brands to be introduced and underperforming brands to be withdrawn from sale as the category is highly susceptible to shifting trends.

Coty Inc and Liz Clairborne Inc present the strongest challenge to Puig SL

Coty Inc was the second leading player in fragrances in 2017. The company benefits from its positioning in both mass fragrances and premium fragrances, offering internationally famous brand names such as adidas, Davidoff and Calvin Klein.

Russian television advertising the most influential form of marketing for fragrances

Fragrances remains a product category in which advertising activity remains crucial to the success of specific brands, particularly during the launch period for new brands. For this reason, most of the category’s leading companies continued to invest in promotional campaigns during 2017.

Files are delivered directly into your account within a few minutes of purchase.