Since the pandemic, e-commerce has witnessed impressive growth in fragrances with consumers becoming more comfortable with online shopping in general. As such, e-commerce is here to stay with the strategies of major players adapting to focus more heavily on this channel.
In 2023, it is likely that the main category players will try to gain retail share by ramping up promotional strategies using online cyber events to bolster e-commerce sales. Emerging brands will also try to compete with the use of price and promotional deals.
A shift in strategy is expected from direct sellers in the forthcoming period after the channel lost ground during the review period. In 2022, price increases were below the rate of inflation impacting negatively on profit margins.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!