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Country Report

Fragrances in

Fragrances in Uruguay

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Exchange rate fluctuations impact sales

Fragrances are not considered to be essential personal care products in Uruguay and are instead perceived as expensive and unnecessary products. Consequently, the majority of sales are accounted for by middle and high income consumers.

Demand for cheaper alternatives

Low income consumers sometimes opt for cheaper alternatives to fragrances such as deodorants or body splashes. Moreover, as the majority of low income consumers do not have the possibility to travel, they do not buy these products in duty free stores either.

Women continue to spend more in fragrances

Fragrances are used by both women and men equally in Uruguay. Unlike other beauty products, which are perceived as being too feminine by most men, fragrances are a common product for both sexes.

COMPETITIVE LANDSCAPE

International companies continue leading sales

Total sales of fragrances from international companies far surpass those of national companies. This can be attributed to the fact that, traditionally, there was a belief that imported fragrances offer better quality.

Focus on different price ranges and innovation to attract consumers

Both companies focus on different price platforms. For example, leading player Cosmeticos Avon de Uruguay mainly targets mass fragrances, while L’Oréal Uruguay focuses on premium products.

Limited competition from local players

Although the majority of sales share in this area is accounted for by international companies, local player Terry ranked third in 2017, despite only offering cheaper mass fragrances. There are still no local companies in this area capable of positioning their products in premium categories.

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Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Uruguay?
What are the major brands in Uruguay?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Uruguay - Category analysis

HEADLINES

PROSPECTS

Exchange rate fluctuations impact sales

Demand for cheaper alternatives

Women continue to spend more in fragrances

COMPETITIVE LANDSCAPE

International companies continue leading sales

Focus on different price ranges and innovation to attract consumers

Limited competition from local players

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Exchange rate fluctuations impact sales

Demand for cheaper alternatives

Women continue to spend more in fragrances

COMPETITIVE LANDSCAPE

International companies continue leading sales

Focus on different price ranges and innovation to attract consumers

Limited competition from local players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Uruguay - Category analysis

HEADLINES

PROSPECTS

Exchange rate fluctuations impact sales

Demand for cheaper alternatives

Women continue to spend more in fragrances

COMPETITIVE LANDSCAPE

International companies continue leading sales

Focus on different price ranges and innovation to attract consumers

Limited competition from local players

CATEGORY DATA

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

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