Fragrances in Uruguay

PRE-COVID-19 PERFORMANCE

Value sales impacted by strong regional price competition

Fragrances continue to be widely used in Uruguay. However, consumption per capita is lower than the Latin American average.

Premium and mass sales split along gender lines

Value sales of premium fragrances in Uruguay are almost totally generated by women’s fragrances as women spend a much higher quantity of money than men do on these products. Uruguayan consumers buy a vast amount of premium fragrances in duty-free shops, where unit prices are significantly lower.

International companies leverage extensive distribution to lead sales

International companies L’Oréal Uruguay and Cosmeticos Avon de Uruguay continue to lead fragrances value sales. L’Oréal Uruguay leads premium fragrances with a vast variety of different brands such as Carolina Herrera, Ralph Lauren and Giorgio Armani, which enjoy a strong reputation for quality among consumers.

2020 AND BEYOND

COVID-19 impact

Sales of fragrances are now expected to rise by 1% in 2020 in 2019 constant value terms. This represents a slight improvement from the 0% forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within fragrances

Growth potential within all product fragrances categories has been negatively impacted by the COVID-19 pandemic. The hardest-hit product areas will be unisex fragrances, which were increasingly fashionable towards the end of the review period but have few loyal customers.

Recovery and opportunities

Following the impact of the COVID-19 lockdown and increased economic uncertainty, there will be a degree of recovery in 2021. However, growth will remain muted for the remaining years of the forecast period.

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