Premium fragrances, as a product area, has been thriving thanks to the growing interest in self-care. Both men and women are drawn to premium fragrances, which creates lucrative opportunities for premium fragrance brands.
While brick-and-mortar stores are slowly regaining lost ground in 2022, the share of fragrances sold online has been driven up by the pandemic. E-commerce is projected to remain robust, with a sizeable share of fragrance sales occurring through the channel.
Sustainability and transparency are expected to remain critical themes in fragrances. Consumers are becoming increasingly aware of greenwashing and are eager to use responsibly sourced, upcycled, biodegradable, and renewable products.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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