Fragrances in Portugal

PROSPECTS

Economic recovery supports sales of fragrances

Fragrances in Portugal is set to record positive growth over the forecast period thanks to the country’s ongoing economic recovery. Growth will be seen in both the premium and mass segments as while some consumers will prioritise quality and brand image, the purchasing decisions of others will be based on price and affordability.

Category still has room for niche products

Despite the relative failure of unisex scents in Portugal, niche fragrances could become more popular in the country over the forecast period. Thanks to the economic recovery and rising tourism, innovative concepts such as Italy’s “Bar à Parfums” could offer new growth opportunities.

COMPETITIVE LANDSCAPE

L’Oréal continues to lead fragrances

L’Oréal continued to lead fragrances in 2017 thanks largely to its presence in both the premium and mass segments. Nevertheless, it commands a stronger value share in premium fragrances thanks to well-established brands such as Giorgio Armani Acqua di Giò, Cacharel Amor Amor and Giorgio Armani Acqua di Gìoia, among many others.

Strong brand image the key to success in fragrances

Over the forecast period frequent new launches, attractive and sophisticated bottles and packaging and strong advertising campaigns will continue to shape the performance of the category. In particular, packaging will be an increasingly important way of differentiating products and creating a strong identity.

Greater sophistication expected in the mass segment

The most innovative new product in 2017 was Avon Eve Duet. This consists of a bottle of two different fragrances which can be used separately or together to create a third scent.

Files are delivered directly into your account within a few minutes of purchase.