Despite a strong performance in 2022, in retail volume terms fragrances has still not fully recovered yet from the 2020 drop in sales. Russia's invasion of Ukraine in early 2022 created widespread uncertainty across Europe and led to spiralling inflation in many countries, including Portugal.
The new all-in-one stores being introduced by retailers such as Primor and Well’s could lead to a drop in prices across fragrances over the forecast period. Well’s used to be a chain of pharmacies/parapharmacies selling consumer health and derma cosmetics products.
Portuguese consumers, in particular younger generations such as Millennials and generation Z are increasingly aware of the potentially harmful ingredients present in beauty products. As such, manufacturers will likely have to adapt their offer and develop new formulas containing fewer chemicals and more natural ingredients.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!