Despite the need to wear masks after the pandemic, fragrance saw a rebound to growth in 2021. Before the pandemic, fragrances were usually worn only during important or formal social occasions.
Fragrance is a strong sensory product that can easily build traffic and enhance brand identity. Considering its relatively lower cost in terms of product development but high yield nature, luxury fashion brands expanded their fragrance assortments to diversify their product portfolios.
Brands tend to launch body ancillaries alongside fragrances, with the same scent. Hair mists and other body ancillaries, such as hand cream and body lotions, are items at entry-level price points that are a good substitute for fragrances.
As fragrance has elevated to become an affordable luxury product, and with the shift in consumer behaviour expected to have a long-lasting impact, it is expected that there will be continuous premiumisation of the category going forward. In addition to premium fragrance sets/kits, premium women’s and premium unisex fragrances are expected to drive growth in the forecast period, in alignment with the current shift to unisex fragrances, with women’s fragrances also sustaining its momentum.
With more consumers preferring premium fragrances, the decision-making curve is inevitably longer, as consumers want to be able to choose the best fit fragrance, that represents their own character as well as monetary considerations. Moreover, each fragrance reacts differently with different people’s skin and ultimately results in a different development and final tone over time.
Solid perfumes are a good supplement to and even replacement for traditional spray fragrances, due to their convenience of reapplication and to take when travelling. Different players had already launched solid fragrances in 2021, ranging from luxury brands such as Cartier, to fragrance specialists like Diptyque, and skin care brands such as Lush.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!