Refillable beauty has gained mainstream popularity, with brands such as Diptyque introducing replenishment options, including Diptyque Softening Hand Wash with refillable pouches. Fragrance is a realm where refills can shine.
Local consumers are showing a growing interest in niche fragrances, with a greater willingness to pay for these products if they find a point of resonance. This can come in the form of bottle design, scents linked with a memory, or a compelling brand story.
With the withdrawal of mask mandates and a revival of outdoor activities in addition to the stronger return of inbound arrivals, demand for fragrances is set to notably improve in 2023 with further growth expected over the forecast period. Fragrance brands in Hong Kong are launching smaller sizes and travel sets to cater for consumers who are increasingly on the move and seeking convenient and affordable options.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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