Executive Summary

Jun 2019
PROSPECTS
Premium fragrances soar thanks to their symbolic value and suitability for gifting

Premium brands continued to record stronger growth over mass fragrances in 2018. In Hong Kong, where sales are mainly driven by Mainland tourists, the symbolic value of owning a piece of luxury at an affordable price point appeals to consumers.

Flavour notes and scents become more important to local consumers

Local consumers demonstrate comparatively low loyalty when purchasing fragrances. The wide range of products and availability, consumers’ curious nature to explore different fragrances and intensive competition between brands mean that buyers are always on the hunt for new fragrances to trial.

Wider offline and online distribution channels contribute to overall category growth

Until now, fragrances have been considered exclusive and are only sold via beauty specialist retailers and department stores in Hong Kong. However, recently, suppliers and manufacturers have extended their distribution presences in both offline and online channels.

COMPETITIVE LANDSCAPE
Leadership position of traditional designer houses is challenged

The British Perfumery Jo Malone is one of the major contributors towards the growth of global beauty leader Estée Lauder, especially in Hong Kong. The brand has flourished rapidly opening 10 beauty counters and stores during its 10-year anniversary in the country.

Customers attracted to wide collections and unique fragrances of fragrance specialists

Many customers are switching towards these beauty specialist retailers because of their wide range of collections and unique notes, threatening the leading position of traditional houses Chanel and Dior. At the overall brand level, the value sales of Jo Malone outperformed all other fragrance brands.

Slow moving performance of mass fragrances negatively affects category leader Body Shop

Growth of mass fragrances leaders Body Shop and Victoria Secret was restricted in 2018 by limited distribution and consumer reach. With the industry trend of customers moving towards more premium fragrances, competition and sales in mass fragrances became less active.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Fragrances in Hong Kong, China

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Premium fragrances soar thanks to their symbolic value and suitability for gifting
Flavour notes and scents become more important to local consumers
Wider offline and online distribution channels contribute to overall category growth

COMPETITIVE LANDSCAPE

Leadership position of traditional designer houses is challenged
Customers attracted to wide collections and unique fragrances of fragrance specialists
Slow moving performance of mass fragrances negatively affects category leader Body Shop

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Greater accessibility to Mainland Chinese tourists boosts beauty and personal care
Growing demand for natural products and ingredients
Global giants L’Oréal and Estée Lauder maintain lead in 2018
Multitude of new launches characterise 2018
Beauty and personal care set to achieve positive forecast period growth

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources