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Country Report

Fragrances in

Fragrances in Hong Kong, China

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fragrances sales heavily depend on mainland Chinese purchases

In 2017, fragrances sales recovered, following past years’ slump. The return of mainland Chinese tourists was the main driver behind the recovery.

Premium women’s fragrances continue to lead and grow fastest in sales

In 2017, premium women’s fragrances contributed the vast bulk of total fragrances sales, followed by premium men’s fragrances and mass fragrances. Premium women’s fragrances is also expected to grow the largest in actual sales over the next five years.

COMPETITIVE LANDSCAPE

Despite niche brand launches, mainstream brands continue to lead sales

In 2017, Chanel HK Ltd continued to lead sales with its iconic Chanel No 5, Coco Chanel and Chance series. The company also launched a new fragrance Gabrielle Chanel in Hong Kong in this year.

Roll-ons lower customer entry barrier for premium niche brands

For ordinary perfume shoppers, premium niche brands can be difficult to access due to their higher price points at around USD200, as well as their unusual scents which conventional consumers may find challenging and rather opt for safe choices of traditional fragrances.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Hong Kong, China?
What are the major brands in Hong Kong, China?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Fragrances sales heavily depend on mainland Chinese purchases

Premium women’s fragrances continue to lead and grow fastest in sales

COMPETITIVE LANDSCAPE

Despite niche brand launches, mainstream brands continue to lead sales

Roll-ons lower customer entry barrier for premium niche brands

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Sales recovered in 2017 following the rebound in mainland Chinese tourist inflows

Air pollution and daily stress boost high-concentrate solutions and natural care

L’Oréal HK Ltd and Estée Lauder HK Ltd lead value sales

Key developments: propolis, fluid sunscreen, roll-on perfumes and hair colourants

Positive sales outlook, with direct travel links to mainland opening soon

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fragrances sales heavily depend on mainland Chinese purchases

Premium women’s fragrances continue to lead and grow fastest in sales

COMPETITIVE LANDSCAPE

Despite niche brand launches, mainstream brands continue to lead sales

Roll-ons lower customer entry barrier for premium niche brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Fragrances sales heavily depend on mainland Chinese purchases

Premium women’s fragrances continue to lead and grow fastest in sales

COMPETITIVE LANDSCAPE

Despite niche brand launches, mainstream brands continue to lead sales

Roll-ons lower customer entry barrier for premium niche brands

CATEGORY DATA

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Sales recovered in 2017 following the rebound in mainland Chinese tourist inflows

Air pollution and daily stress boost high-concentrate solutions and natural care

L’Oréal HK Ltd and Estée Lauder HK Ltd lead value sales

Key developments: propolis, fluid sunscreen, roll-on perfumes and hair colourants

Positive sales outlook, with direct travel links to mainland opening soon

MARKET DATA

DEFINITIONS

SOURCES

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