Premium fragrances will continue to significantly outperform mass fragrances over the forecast period. Fragrances are about aspiration and consumers are prepared to spend on this little luxury and premium fragrances have the budgets to create this illusion of luxury.
While fragrances is dominated by global brands, there is potential for local brands to emerge, especially in light of uncertain economic conditions and local currency devaluation, which makes imports more expensive. There is also potential for premium fragrances that leverage the best of Colombian flora and fauna to carve out a niche and to use social media to spread their messaging.
Along with other beauty and personal care products, fragrances will also look to adopt a more environmentally-friendly positioning. For instance, more brands will offer refill options.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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