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Country Report

Fragrances in

Fragrances in China

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Robust value growth for premium fragrances

Premium fragrances registered double-digit value growth in 2017, at the expense of mass fragrances, which saw value sales fall. With rising disposable incomes, more local consumers are in pursuit of quality products, particularly young consumers, who are an increasingly important force for upgraded consumption, showing a switch from mass to premium fragrances.

Niche brands are increasingly popular

Niche brands, catering to consumers’ pursuit of unique scents and individualistic personal style, are increasingly popular among local consumers. Jo Malone is one such brand that has been well received, with its value share growing explosively since its launch in China in 2014, ranking it third as of 2017.

Internet retailing and specialist beauty shops grow quickly

Supermarkets, hypermarkets and department stores are the major distribution channels for fragrances, as consumers still prefer to try the scent when purchasing for the first time. However, for repeat buyers of fragrances, internet retailing is also an important distribution channel, as official stores specialising in fragrances not only provide authentic products, but also provide home delivery, sometimes free of charge.

COMPETITIVE LANDSCAPE

Multinational players eye fragrances in China

On 3 July 2017, Chanel SA announced in its official WeChat account that the company had invited Chinese supermodel, Liu Wen, to be its brand and product ambassador globally. Compared with many Chinese ambassadors only covering China or Asia, Liu Wen’s endorsement of Chanel in the whole world showcases the company’s recognition of China as one of its strategic markets from a global perspective.

Top three players set a strong foothold in fragrances in China

The top three players, Chanel SA, Parfums Christian Dior and Coty Inc, consolidated their leadership of fragrances over the review period, with the top two focusing on premium fragrances and the number three player concentrating on mass fragrances. Consumers’ loyalty to these established brands has contributed to their leadership; however, their value sales growth was stagnant in 2017 in the face of increasingly fiercer competition from niche fragrances.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in China?
What are the major brands in China?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in China - Category analysis

HEADLINES

PROSPECTS

Robust value growth for premium fragrances

Niche brands are increasingly popular

Internet retailing and specialist beauty shops grow quickly

COMPETITIVE LANDSCAPE

Multinational players eye fragrances in China

Top three players set a strong foothold in fragrances in China

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Robust value growth for premium fragrances

Niche brands are increasingly popular

Internet retailing and specialist beauty shops grow quickly

COMPETITIVE LANDSCAPE

Multinational players eye fragrances in China

Top three players set a strong foothold in fragrances in China

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in China - Category analysis

HEADLINES

PROSPECTS

Robust value growth for premium fragrances

Niche brands are increasingly popular

Internet retailing and specialist beauty shops grow quickly

COMPETITIVE LANDSCAPE

Multinational players eye fragrances in China

Top three players set a strong foothold in fragrances in China

CATEGORY DATA

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

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