Compared with international brands, Chinese fragrances brands started late, and product development is still mainly based on minor modifications to fragrances from well-known international brands. However, limited by popularity, formulations and other reasons, the advantage of home-grown brands in the overall competition is weak.
As fragrances become integrated into consumers’ daily lives and their use becomes part of the daily routine, the demand for fragrances will also become more segmented. People’s preferences are becoming more segmented, with traditional niche tones such as oriental and food scents gaining more attention from consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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