Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Fragrances in China
April 2021
2020 IMPACT
Fragrances witnesses deceleration, premium segment continues to drive growth
Against the backdrop of COVID-19, fragrances in China was hit hard by nationwide lockdown and forced home seclusion. As non-essential items, usage of fragrances declined sharply during 2020, when consumers focused more on purchasing life’s necessities such as skin care, bath and shower, etc.
E-commerce cushioned some loss from offline in Q1
Even though purchasing of fragrances typically requires trying-on and testing, the virtual marketplace proved to be effective in driving sales. Due to nationwide offline channel shutdown, consumers turned to e-commerce platforms for fragrance purchases.
Niche brands witnessed unprecedented growth
As fragrance usage penetration deepens in China, scarce and distinct scents become a symbol of unique personality. Therefore, niche brands are gaining popularity in the Chinese market, especially among Gen Zers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in China report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Fragrances in China?
Which are the leading brands in China?
How are products distributed in China?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Fragrances in China - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Fragrances witnesses deceleration, premium segment continues to drive growth
E-commerce cushioned some loss from offline in Q1
Niche brands witnessed unprecedented growth
RECOVERY AND OPPORTUNITIES
Fragrance usage is on the rise, and premium fragrances continue to prevail
Fragrance for reassurance
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2015-2020Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Fragrances: % Value 2016-2020Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Beauty and Personal Care in China - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Leading players consolidate their leading positions in the market
Digital strategy has become unprecedentedly important for BPC players
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales 2017-2025
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Fragrances
Premium Men's Fragrances
Premium Women's Fragrances
Premium Unisex Fragrances
Premium Fragrance Sets/Kits
Mass Men's Fragrances
Mass Women's Fragrances
Mass Unisex Fragrances
Mass Fragrance Sets/Kits
Share:
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page