Executive Summary

Jun 2019
PROSPECTS
Fragrances for women dominate over men’s fragrances

Ukrainians are traditionally much in favour of using fragrances frequently, if not on a daily basis by many. Whereas men sometimes use fragrances as a substitute for aftershave, women resort to fragrances for aesthetic purposes preferring to have different kinds of fragrances to suit different seasons (eg flower scents are popular for summer) and occasions (eg for work versus eating out).

Mass fragrances are being “chased” by premium ones

Mass fragrances dominate in Ukraine over premium variants in value terms as many people with average income levels, much impacted by the crisis of 2014 and 2015, cannot afford premium products and are forced to economise. Nonetheless, in recent years obsession with premium fragrances is growing, in parallel with widening assortments of such products and their improved availability.

Niche fragrances expand in presence

Innovations come regularly in fragrances and comprise not only assortments of existing players but also new brands coming into the country. Among the latter ones there are also niche brands, gaining in popularity in recent years in Ukraine.

COMPETITIVE LANDSCAPE
Direct selling companies losing share in fragrances in Ukraine

Avon Cosmetics Ukraine DP has an undisputed lead in Ukraine much due to its pioneering entry and wide assortment of fragrances enriched with regular innovations and offered at attractive prices. The company, being a direct seller, enjoys a good reach to Ukrainian consumers all over the country, not only in cities where specialists selling good quality fragrances concentrate.

Fragrances suffer from counterfeiting

At the end of the review period, fragrances in Ukraine witnessed a negative effect from fraudulent sales. It is not only about fragrances sold “by the glass” (ie poured in bottles as per requested amount purchased at the place of sale).

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Fragrances in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Ukraine?
  • What are the major brands in Ukraine?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Ukraine - Category analysis

HEADLINES

PROSPECTS

Fragrances for women dominate over men’s fragrances
Mass fragrances are being “chased” by premium ones
Niche fragrances expand in presence

COMPETITIVE LANDSCAPE

Direct selling companies losing share in fragrances in Ukraine
Fragrances suffer from counterfeiting

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care demonstrates further growth in 2018
Ukrainians focus heavily on the economy segment of beauty and personal care
Multinationals are strongest in beauty and personal care products in Ukraine
Innovations - a way to effectively attract Ukrainian consumers
Beauty and personal care is set to further recover in Ukraine

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources