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Country Report

Fragrances in

Fragrances in Ukraine

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Overall demand for fragrances declines in 2020 due to home seclusion trend

Fragrances, dominated by the mass segment, was significantly impacted by the pandemic in 2020 due to the home seclusion trend. With both an initial lockdown in March followed by the introduction of another later in the year, many consumers worked remotely, whilst restrictions meant that socialising, events and occasions (presenting opportunities to wear fragrances) were limited over the course of the year, which reduced frequency of purchases.

Premium fragrances bucks declining trend

In contrast to many other beauty and personal care categories, the premium segment outperformed mass fragrances, gaining notable value share from the latter in 2020. Consumers of premium fragrances were not as financially challenged as the average Ukrainian and therefore continued to indulge in new purchases.

Direct sellers falter during pandemic, enabling competitors to make gains

While Avon Cosmetics retained its overall leadership of fragrances in 2020, it continued to lose notable value share, a trend exacerbated by the pandemic and subsequent restrictions which limited the direct selling company’s face-to-face consultations. This scenario impacted other direct sellers including Mary Kay, although the latter managed to regain marginal value share after it introduced a premium variety of its fragrances, Illuminea, whereas its regular focus is on the mass segment.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Ukraine?
What are the major brands in Ukraine?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Overall demand for fragrances declines in 2020 due to home seclusion trend

Premium fragrances bucks declining trend

Direct sellers falter during pandemic, enabling competitors to make gains

RECOVERY AND OPPORTUNITIES

Overall improving demand for fragrances from 2022 onwards as consumers gradually return to pre-pandemic routines

Premium segment to continue driving value growth

Further growth potential for fragrances likely to attract new entrants

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2015-2020
Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fragrances: % Value 2016-2020
Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fragrances in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Overall demand for fragrances declines in 2020 due to home seclusion trend

Premium fragrances bucks declining trend

Direct sellers falter during pandemic, enabling competitors to make gains

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Overall demand for fragrances declines in 2020 due to home seclusion trend

Premium fragrances bucks declining trend

Direct sellers falter during pandemic, enabling competitors to make gains

RECOVERY AND OPPORTUNITIES

Overall improving demand for fragrances from 2022 onwards as consumers gradually return to pre-pandemic routines

Premium segment to continue driving value growth

Further growth potential for fragrances likely to attract new entrants

CATEGORY DATA

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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