The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2019, growth in fragrances was driven by rising consumer spending power, with many Ukrainians enjoying frequent use of fragrances, opting for expensive brands when their incomes allow for it. Women are core consumers of fragrances in Ukraine, in both the premium and mass market.
Innovation is a key driver of sales in fragrances, and at the end of the review period, women became more in favour of wooden, and tobacco flavours, including heavier scents such as Comme des Garcons. Similarly, men's series are beginning to be characterised by the wider use of feminine scents.
Avon Cosmetics Ukraine DP had an undisputed lead in Ukraine in 2019, due to its pioneering entry and wide assortment of fragrances, enriched with regular innovations and offered at attractive prices. The player, being a direct seller, enjoys a good reach to Ukrainian consumers all over the country.
Sales of fragrances are now expected to decline by 18% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 4% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All areas within fragrances are expected to record a double-digit decline in 2020, due to the impact of COVID-19. Areas most impacted in 2020 are predicted to be premium fragrances, which have much steeper unit prices than mass fragrances, and are viewed as a luxury item in the country, reflecting status.
COVID-19 is predicted to result in a substantial double-digit decline for all areas within fragrances in 2020, as consumers stop investing in the products due to limited socialising and increased economic uncertainty. However, by 2021, fragrances will record positive growth once more, which is set to continue across the forecast period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Ukraine market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.