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Learn moreJun 2020
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Fragrances have traditionally played a very important role in Arabian culture. Indeed, there are very specific ways to wear fragrances and perfume that apply across the region, with the layering of scents central to this.
A generation ago, few non-Arabs had even heard of oud. Highly rare, oud comes from a South Asian evergreen tree that produces the resin that is refined to make oud.
Among more mainstream Western fragrance brands, Coty Inc remains the leading player. 2019 saw the US-based multinational remain the leading non-Arabian name in sales of fragrances.
Sales of fragrances are now expected to decline by 15% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This represents a complete turnaround from the expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All fragrances categories are expected to register strong sales declines for the reasons stated above, with premium fragrances categories likely to have experienced a steeper drop-off in demand than mass fragrances categories.
It is expected that it will take some years for sales of fragrances to recover from the damage caused by the COVID-19 situation in 2020. With many expatriate workers having left the country due to the difficulty they face finding work as result of the economic slowdown that is followed the peak of the COVID-19 pandemic, the consumer base fragrances has been substantially diminished.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.