The United Arab Emirates has a global reputation for fragrance, as it is integral to local culture and traditions. Fragrances have traditionally played a very important role in Arabian culture.
On a more positive note, Emiratis who would normally shop in London or Paris are now buying more regularly in Dubai, which has helped cushion the blow of the pandemic. The declines in fragrances in 2020 could have been much steeper had it not been for the repatriation of local Emirati luxury spend.
Traditional Arabian perfume brands had been leading sales and growth in this category for several years. A generation ago, very few non-Gulf Arabs had even heard of oud.
Among the more mainstream Western fragrance brands, Coty remains the leading player with its licensed representation of numerous leading brands such as Gucci and Burberry. While Coty has relied heavily on in-store marketing strategies, the company pulled back in 2020 and had fewer new launches as well.
E-commerce is expected to become an increasingly significant battleground for players in premium fragrances in the forecast period, with this channel attracting a growing number of consumers due to its convenience, extensive product range and often exclusive offers. The fear that there may be counterfeit could be an obstacle to growth though, especially in premium offerings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Fragrances industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page