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Learn moreJun 2020
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Indian consumers became more brand conscious in 2019 although this trend has adversely impacted the growth of premium fragrances. While branding is obvious in some categories such as clothing, branding can be more challenging in premium fragrances in terms of making it visible to consumers.
Both the black and grey markets pose significant challenges to the sales of industry players in fragrances in 2019. Grey channels are those where distributors/wholesalers illegally import legitimate brands of fragrances into the country without paying taxes.
The Skinn brand by Titan witnessed robust year-on-year growth in 2019 to become the leading brand in mass fragrances. The brand endeavours to engage in a meaningful way with its customer base through ground events and digital media, with the exception of mass media advertisements.
Sales of fragrances are now expected to grow by 1% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 7% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All categories in fragrances are expected to see significantly slower growth in retail value sales at constant 2019 prices in 2020 over the previous year, as a result of the COVID-19 pandemic. The steepest declines in both volume and value sales at constant 2019 prices will be premium fragrances, particularly premium men’s fragrances, as consumers tighten their belts by forgoing these products entirely or down trading to lower cost alternatives.
Following the sharp decline seen in retail value sales at constant 2019 prices in 2020, due to the impact of the COVID-19 lockdown and increased economic uncertainty, the fragrances category is set to achieve some recovery in 2021. However, growth will remain muted for the remaining years of the forecast period with few categories returning to normal levels during this period in value sales at constant 2019 prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.