Executive Summary

Jun 2019
PROSPECTS
Marketing campaigns in support of mass fragrances boost consumer upgrades from deodorants to fragrances

Indian consumers over the past decade have adopted deodorants pretty well and the category saw double-digit value growth in 2018. There has been a strong increase in demand for them as they not only serve the functional aspects, but also are pocket friendly for price-sensitive Indian consumers.

Increasing disposable incomes and rising aspirations push demand for premium fragrances

Premium fragrances experienced the fastest value growth during 2018 in India. The demand for premium fragrances amongst both men and women continued rising backed by rising disposable incomes and aspirations.

CavinKare’s launch of sachet perfumes to create a new category

CavinKare has launched a new sachet format to sell fragrances under its Spinz brand. As fragrances have always been equated with a premium price band, this launch will boost affordability, thus pushing sales.

COMPETITIVE LANDSCAPE
Bulgari Parfums retains its leadership position in India

In 2018, Bulgari Parfums retained its leading position in fragrances. The company continues to make inroads in the Indian market backed by the success of its Bvlgari Aqva Pour Homme and Bvlgari Aqva fragrances.

New homegrown players aim to capitalise on the opportunity

Multinational players have dominated the competitive landscape for fragrances in India, mostly selling their products through Baccarose, the largest fragrances distributor in the country. However, in recent years, there has been a rise in local start-up companies looking to offer products in the category and benefit from the opportunity.

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Fragrances in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in India?
  • What are the major brands in India?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in India - Category analysis

HEADLINES

PROSPECTS

Marketing campaigns in support of mass fragrances boost consumer upgrades from deodorants to fragrances
Increasing disposable incomes and rising aspirations push demand for premium fragrances
CavinKare’s launch of sachet perfumes to create a new category

COMPETITIVE LANDSCAPE

Bulgari Parfums retains its leadership position in India
New homegrown players aim to capitalise on the opportunity

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Complete transition to the GST allows companies to bring the focus back on consumers
Manufacturers launch smaller pack sizes to promote trials and convenience
Multinational players sustain leadership position despite competition from niche brands
Premiumisation through collaboration and curation to enhance brand image
Internet retailing serves as a platform for niche players seeking to expand consumer reach

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources