The majority of Indian consumers prefer to purchase fragrances from offline stores, due to the benefit of physical touch and smell. With consumers preferring to walk into a store and try out various samples of fragrances before making the final purchasing decision, the expansion of retail offline stores could hold the key to increasing the penetration of fragrances in the coming years.
Premium fragrances is set to experience the strongest retail volume and current value growth over the forecast period, because of the steady rise in the employed population. According to Euromonitor’s Economies and Consumers data, the employed population in India will reach close to 423.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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