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Country Report

Fragrances in

Fragrances in Croatia

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Two different target groups

There are two types of stores selling fragrances, with distinctively different types of brands sold. Emerging from the economic downturn, health and beauty specialist retailers such as dm - Drogerie Markt doo and Müller control the retailing of brands from the lower price segment, targeting consumers with limited budgets who can afford only mass products.

Balanced ratio between mass and premium

According to sales results for premium and mass fragrances, it is evident that both price bands have similar value sales, with premium marginally prevailing over the review period. However, one must consider the tremendous difference in unit price between the two subcategories: premium fragrances cost on average four times more than their mass counterparts.

Croatian manufacturers starting to make waves

Over the review period, fragrances was traditionally a battlefield for global brands; local companies did not have the resources or the will to compete with famous international manufacturers. However, more recently, with the advent of the new wave of small local manufacturers, some small local brands have appeared on the market.

COMPETITIVE LANDSCAPE

Very fragmented category

Fragrances is the most fragmented beauty and personal care category and easily one of the most fragmented categories in fast-moving consumer goods. This has remained largely unchanged over the past 10 years.

Some previously unavailable brands appear

With all the numerous brands available on the market, it is difficult to imagine that there are some brands still not available to buy in Croatia. Best to know this are the informed consumers who often venture abroad in search of their favourite fragrance brand which they cannot find in Croatian stores.

Coty acquires number one position

Always near the top, but never making it to number one in the rankings, Coty Inc has clearly shown ambition to become number one. The company managed to achieve this with the acquisition of Gucci and Hugo Boss from its rival Procter & Gamble doo.

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Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Croatia?
What are the major brands in Croatia?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Croatia - Category analysis

HEADLINES

PROSPECTS

Two different target groups

Balanced ratio between mass and premium

Croatian manufacturers starting to make waves

COMPETITIVE LANDSCAPE

Very fragmented category

Some previously unavailable brands appear

Coty acquires number one position

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales show recovery in 2017

Rise of Croatian manufacturers

Croatian distributors expanding

Natural and locally sourced is the key to success

Online shopping spreads into beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Two different target groups

Balanced ratio between mass and premium

Croatian manufacturers starting to make waves

COMPETITIVE LANDSCAPE

Very fragmented category

Some previously unavailable brands appear

Coty acquires number one position

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Croatia - Category analysis

HEADLINES

PROSPECTS

Two different target groups

Balanced ratio between mass and premium

Croatian manufacturers starting to make waves

COMPETITIVE LANDSCAPE

Very fragmented category

Some previously unavailable brands appear

Coty acquires number one position

CATEGORY DATA

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales show recovery in 2017

Rise of Croatian manufacturers

Croatian distributors expanding

Natural and locally sourced is the key to success

Online shopping spreads into beauty and personal care

MARKET DATA

SOURCES

Why buy this report?

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