Fragrances experienced an impressive turnaround in 2021, with total volume and current value sales growing at healthy rates after having contracted sharply the previous year. Overall demand rebounded as Croatians began regularly socialising outside the home again following the rollout of COVID-19 vaccines and the easing of public health restrictions.
Premium fragrances recorded markedly faster growth in volume and current value sales than mass fragrances in 2021. Its dynamism was partly explained by the fact that premium brands were the chief beneficiaries of the return of foreign tourists and “revenge spending” by local consumers seeking to indulge themselves and compensate for the deprivations of COVID-19.
Recent years have seen a notable shift in the way women’s fragrances are marketed in Croatia, particularly those in the premium segment. Traditionally, advertising for such products has been centred around ideas of female beauty and glamour.
The outlook for fragrances is favourable, with total volume and current value sales projected to grow at steady rates throughout the forecast period and all categories set to expand consistently in both respects. As pandemic-related disruption subsides and life in Croatia gradually returns to normal, increased levels of socialising, improvements in consumer confidence and growth in inbound tourism should ensure overall demand remains buoyant.
Beauty specialist retailers were hard hit by lockdowns and consumer concerns about potential exposure to COVID-19 in physical stores over 2020-2021, and now face a much greater threat from e-commerce than they did before the pandemic. Over the forecast period, it is likely many of these players will attempt to strengthen their competitiveness and draw consumers back into their outlets by running more frequent discount campaigns and other types of price-based promotions, which will also help to drive demand for fragrances.
With Croatians increasingly eschewing leading global brands in favour of less well known and niche products they believe better reflect their personality and individual sense of style, fragrances should continue to attract new entrants over the forecast period. In particular, more players from markets in Asia and the Middle East are expected to enter the category.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!