In Cameroon, women are the main consumers of fragrances with this trend set to continue over the forecast period. Moreover, women are tending to spend more on cosmetics, with this trend certainly the case in fragrances.
Despite the prominence of unisex fragrances in other markets, especially developed ones, the opposite is true in Cameroon. Fragrances are still highly gender specific as the male and female part of the population opt for different fragrances.
Offline channels are expected to retain the largest share of sales of fragrances over the forecast period with beauty specialists retaining their dominance while supermarkets make gains at the expense of non-grocery retailers and direct sellers. Cameroonians prefer seeing their product in person before making a purchase.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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