Executive Summary

Jun 2019
PROSPECTS
Mass fragrances is the growth unit driver

In 2018, fragrances witnessed current value growth among both premium and mass brands. In contrast to 2017 when there was a sharp decline in volume sales, 2018 witnessed a small increase in volume sales and an increase in value sales due to the stability of prices.

Internet retailing’s competitive discounts pay off

Beauty specialist retailers remains the biggest channel for premium fragrances, especially as big retailers like Wojooh have opened many branches in different shopping centres. Wojooh and Mazaya remain the most famous retailers of premium fragrances and offer all varieties.

Marketing campaigns refresh sales of fragrances

Women’s fragrances continued to dominate value sales in 2018. With stability in prices and consumers’ psychological adaptation to more expensive pricing, sales of fragrances were refreshed in 2018.

COMPETITIVE LANDSCAPE
MAC for Promoting Commercials Business leads the competition

In 2018, MAC for Promoting Commercials Business led premium fragrances for the third consecutive year due to selling famous premium brands such as Christian Dior, Chanel, Carolina Herrera and Paco Rabanne through leading retailers like Mazaya. These premium brands have established good reputations in Egypt which sustain their value shares every year.

Oriflame and Avon vie for the upper hand in mass fragrances

In 2017, mass fragrances was led by Oriflame Egypt Co. In 2018, Avon Cosmetics Egypt took the lead.

Sales of La Vie est Belle pushes Lancôme forward

The most preferred premium men’s fragrances are Calvin Klein and Hugo Boss. Both brands are considered to be rich and classy.

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Fragrances in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Egypt?
  • What are the major brands in Egypt?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Egypt - Category analysis

HEADLINES

PROSPECTS

Mass fragrances is the growth unit driver
Internet retailing’s competitive discounts pay off
Marketing campaigns refresh sales of fragrances

COMPETITIVE LANDSCAPE

MAC for Promoting Commercials Business leads the competition
Oriflame and Avon vie for the upper hand in mass fragrances
Sales of La Vie est Belle pushes Lancôme forward

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt witnesses stabilisation which positively influences growth in beauty and personal care
General stabilisation seen in the economy and prices
Competition is in mass brands’ favour
Natural product trends are changing the competitive arena
Beauty and personal care is anticipated to grow

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources