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Country Report

Fragrances in

Fragrances in Egypt

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Influence of unit price hike on consumers

The hike in unit prices within fragrances was enormous in comparison with the second quarter of 2016, due to the free fluctuation of the Egyptian pound and customs issues that were evident after the unit prices started to settle down. This had a negative influence on local consumers who specifically reduced their purchases and usage of premium fragrances.

Higher number of international brands entering Egypt

Egypt is now exceedingly updated with international brands; leading companies in Egypt are trying to bring more internationally well-known brands to address the different needs of local consumers and at the same time, expand their nationally-owned brands.

Mass versus premium fragrances

The choice between mass versus premium fragrances is linked mainly to price range and the priorities of life expenditure. However, fragrances are considered one of the important luxuries in consumers’ lives.

COMPETITIVE LANDSCAPE

Leading player loses ground

Dr El-Chabrawichi Co continued to lead overall fragrances, as well as holding its strongest position within mass fragrances in 2017; this company offers the most affordable fragrance in Egypt (555) that mainly targets low-income consumers. However, it lost value share in 2017 due to competition from new brands that have entered Egyptian fragrances as they gained some attention from local consumers due to their reasonable unit prices but greater variety of scents and attractive packaging.

Notable campaigns achieve new level of success

Many national brand owners ran interesting promotional campaigns in 2017 to attract an increasing number of consumers, with many of them adopting the most successful trend of using social bloggers who promote these products and often attend brand launches in the stores. One of these international brands was Versace; with a special promotional code offered by social bloggers to consumers who purchase these specific brands from official retailing stores that they promote.

Direct sellers’ performance while offering higher unit price

Oriflame Egypt Co lost value share in 2017, although it continued to record double-digit value growth, due to its higher unit price, which resulted in it moving into the lower end of premium fragrances. This may have encouraged some consumers to shift towards more affordable fragrances or to shift towards a higher level of fragrances.

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Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Egypt?
What are the major brands in Egypt?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Egypt - Category analysis

HEADLINES

PROSPECTS

Influence of unit price hike on consumers

Higher number of international brands entering Egypt

Mass versus premium fragrances

COMPETITIVE LANDSCAPE

Leading player loses ground

Notable campaigns achieve new level of success

Direct sellers’ performance while offering higher unit price

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Influence of unit price hike on consumers

Higher number of international brands entering Egypt

Mass versus premium fragrances

COMPETITIVE LANDSCAPE

Leading player loses ground

Notable campaigns achieve new level of success

Direct sellers’ performance while offering higher unit price

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Egypt - Category analysis

HEADLINES

PROSPECTS

Influence of unit price hike on consumers

Higher number of international brands entering Egypt

Mass versus premium fragrances

COMPETITIVE LANDSCAPE

Leading player loses ground

Notable campaigns achieve new level of success

Direct sellers’ performance while offering higher unit price

CATEGORY DATA

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

SOURCES

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