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Fragrances in
France

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Fragrances records first positive value sales growth in four years

France, a strong and historic market for fragrances, recorded its first positive value sales growth in four years under impulse from its premium fragrance segment. As new perfumes for women are continually emerging, 2018 was another year marked by some highly advertised product launches.

Market trivialisation leads to lack of excitement

Despite positive results in 2018, the fragrances category has been sluggish in the past few years, paying the price for too much commonality amongst perfume essences, combined with the multiplication of launches. As economic conditions continue to challenge French households’ income, local consumers have gradually reduced the frequency of purchases.

The super-premium segment outperforms the market

The 2018 rebound hides strong disparities within fragrances. “The gaps are growing between known brands and niche brands, featuring private collections or independent players, whose sales are constantly increasing”, according to Philippe Ughetto, president of the Fragrance Foundation, the association responsible for promoting the fragrance industry.

COMPETITIVE LANDSCAPE
Brands on a mission to seduce millennials

Fragrance manufacturers have adopted a targeted communication to seduce millennials. For example, bottles of reinterpreted classics are customised, with new, girlier colours or glittery effect.

Premiumisation is the key to personalisation

Under the intensive multiplication of new fragrance launches, many French women view the abundance as rather excessive, as they perceive that many of them and the essences used in them are all alike. Industry experts feel that this lack of creativity has been a key factor in driving down sales.

Eco responsibility inspires fragrance maker

Perfume house Etat Libre d’Orange recently launched an original perfume with one specific particularity, as it is made of waste originating from the perfume industry. The fragrance manufacturer put forward a strong and original idea at a time of excessive consumption and wastage, where every day a considerable number of things are discarded because they are considered useless, out of date, or old-fashioned whilst they could still have a life cycle and other uses.

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Fragrances in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in France?
  • What are the major brands in France?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in France - Category analysis

HEADLINES

PROSPECTS

Fragrances records first positive value sales growth in four years
Market trivialisation leads to lack of excitement
The super-premium segment outperforms the market

COMPETITIVE LANDSCAPE

Brands on a mission to seduce millennials
Premiumisation is the key to personalisation
Eco responsibility inspires fragrance maker

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows in 2018
Oral care is the most dynamic sales performer in 2018
Brands and distribution channels try to adjust to the changing industry landscape
Demand for natural products drives innovation
Beauty and personal care sales predicted to grow despite remaining challenges

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources