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Country Report

Fragrances in

Fragrances in France

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The behemoths of luxury in action

In 2017, the fragrances category was boosted by a number of outstanding launches in premium women’s fragrances. Unlike in the review period, which saw mostly commercial flanker launches, 2017 seemed to mark a turning point, with a return to “real” perfumes.

Small perfumers change the landscape in fragrances

Small perfumers, which increased strongly in recent years, have changed the landscape in fragrances. Demanding, daring and creative, they opened up new horizons in fragrance, which was locked into the “me too” trend with flankers.

Unisex fragrances are part of the “no gender” trend

Millennials, and more so the younger generation Z, that is re-inventing itself with the growing trend of “no gender”, are turning to unisex fragrances, as they value the character and uniqueness of the fragrance beyond anything else; found, for instance, in the fragrances of Fragrance Du Bois. Frankincense, myrrh and vanilla with leathery notes replace the classic sweet and floral notes.

COMPETITIVE LANDSCAPE

Is the price war set to continue?

With the steady decline in consumers’ average purchasing power, the competition from other categories, such as colour cosmetics and skin care, and consumers’ fatigue with fragrances that failed to renew themselves in recent years, the large fragrance retailers suffered. So much so, that now fragrance retailers such as Sephora, Marionnaud and Nocibé, offer reductions of 30% on a large proportion of their individual products and sets/kits at the end of the year, even before Christmas.

Mass fragrances improve their quality to attract new consumers

Mass fragrances improved their quality considerably in recent years, and the offer has widened. Elegant, fresh, peppy, sensual – there are all kinds of fragrances for all tastes, and for a low price.

Dynamism in premium women’s fragrances

Recent new launches in premium women’s fragrances included Jean Paul Gaultier’s Scandal, which has a bottle with a pair of legs in the air, Twilly de Hermès, which stands out with a strong ginger tone, and whose bottle has a cap in the shape of a bowler hat, and the new Mugler fragrance Aura, which has a vegetal scent and comes in a jewel-like bottle. A wind of creativity is blowing in premium women’s fragrances, which is hoped to be replicated in premium men’s fragrances and to continue in the forecast period.

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Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in France?
What are the major brands in France?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in France - Category analysis

HEADLINES

PROSPECTS

The behemoths of luxury in action

Small perfumers change the landscape in fragrances

Unisex fragrances are part of the “no gender” trend

COMPETITIVE LANDSCAPE

Is the price war set to continue?

Mass fragrances improve their quality to attract new consumers

Dynamism in premium women’s fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The behemoths of luxury in action

Small perfumers change the landscape in fragrances

Unisex fragrances are part of the “no gender” trend

COMPETITIVE LANDSCAPE

Is the price war set to continue?

Mass fragrances improve their quality to attract new consumers

Dynamism in premium women’s fragrances

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in France - Category analysis

HEADLINES

PROSPECTS

The behemoths of luxury in action

Small perfumers change the landscape in fragrances

Unisex fragrances are part of the “no gender” trend

COMPETITIVE LANDSCAPE

Is the price war set to continue?

Mass fragrances improve their quality to attract new consumers

Dynamism in premium women’s fragrances

CATEGORY DATA

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

MARKET DATA

SOURCES

Why buy this report?

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