France, a strong and historic market for fragrances, recorded its first positive value sales growth in four years under impulse from its premium fragrance segment. As new perfumes for women are continually emerging, 2018 was another year marked by some highly advertised product launches.
Despite positive results in 2018, the fragrances category has been sluggish in the past few years, paying the price for too much commonality amongst perfume essences, combined with the multiplication of launches. As economic conditions continue to challenge French households’ income, local consumers have gradually reduced the frequency of purchases.
The 2018 rebound hides strong disparities within fragrances. “The gaps are growing between known brands and niche brands, featuring private collections or independent players, whose sales are constantly increasing”, according to Philippe Ughetto, president of the Fragrance Foundation, the association responsible for promoting the fragrance industry.
Fragrance manufacturers have adopted a targeted communication to seduce millennials. For example, bottles of reinterpreted classics are customised, with new, girlier colours or glittery effect.
Under the intensive multiplication of new fragrance launches, many French women view the abundance as rather excessive, as they perceive that many of them and the essences used in them are all alike. Industry experts feel that this lack of creativity has been a key factor in driving down sales.
Perfume house Etat Libre d’Orange recently launched an original perfume with one specific particularity, as it is made of waste originating from the perfume industry. The fragrance manufacturer put forward a strong and original idea at a time of excessive consumption and wastage, where every day a considerable number of things are discarded because they are considered useless, out of date, or old-fashioned whilst they could still have a life cycle and other uses.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in France market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.