The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Fragrances saw another year of current value decline in 2019, along with volume declines in most categories. A lack of innovation in fragrances has led to a declining sales trend, paying the price for too much commonality amongst perfume essences, combined with the multiplication of launches.
Premium fragrances completely dominates, and although it saw a current value decline in 2019, it saw a better performance than mass fragrances and dermocosmetic fragrances. Premium fragrances have a history and heritage in France, whilst the French are more reluctant to buy mass fragrances as they lack attractiveness.
Parfums Christian Dior continued to lead fragrances in value terms in 2019. It also extended its share, thanks to the strength of its wide-ranging brand portfolio, which includes J'adore, Christian Dior Sauvage, Eau Sauvage and Christian Dior Miss Dior, amongst many others.
Fragrances is now expected to see a 7% decline in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is significantly worse than the 2% decline forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Although fragrances is expected to be negatively affected by COVID-19 in 2020, premium fragrances is expected to see less of an impact than mass fragrances. French consumers have always preferred premium to mass fragrances, and despite this time of health and financial difficulty, this is expected to hold true.
The main impact of COVID-19 on sales of fragrances is expected to be in 2020. However, the fall in demand is expected to linger into the following year.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in France market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.