Having declined at a double-digit rate during 2020, retail constant value sales (2021 prices) of fragrances rebounded relatively strongly in 2021 but remained below their pre-pandemic level. The two lockdowns in 2020 led to the closure of non-essential stores – including beauty specialist retailers (such as Sephora, Marionnaud, Nocibé, and Yves Rocher), brand-name stores (like Chanel and Guerlain) and department stores – significantly impacted sales of fragrances.
E-commerce surged in importance as a distribution channel for fragrances during 2020 (most notably during the end-of-year celebrations (a period which typically comprises a large part of the category’s yearly turnover), and its retail volume share continued to increase in 2021 – albeit at a much more modest pace. Beauty specialist retailers chains like Sephora, Nocibé and Marionnaud are now paying much more attention to this channel and offering such services as click & collect to consumers.
A significant number of new fragrances were launched in 2021, with many of these having been postponed from the previous year. These include men's fragrance H24 by Hermès, A Drop by Issey Miyake, Synthetic Jungle by Frédéric Malle, Twilly Eau Ginger, Phantom by Paco Rabanne, Girl de Rochas and Lion de Chanel (the latest of the exclusives from Chanel, a premium unisex).
There will be no more than very modest growth in retail constant value sales of fragrances during the forecast period as a whole. Premium fragrances will continue to significantly outperform their mass market counterparts, with a gradual revival in inbound international tourism playing a significant role in this, in addition to an anticipated post-pandemic economic rebound.
The post-pandemic period is set to be characterised by a change in the olfactory register towards less sweet and less heavy notes. A move is also underway towards increasingly concentrated and long-lasting fragrances that add value.
The sustainable development trend will continue to gain traction during the forecast period, possibly even accelerated by the COVID-19 pandemic. More than ever, consumers are becoming aware of the fragility of the planet and the importance of shopping in an environmentally responsible manner.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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