The fragrances industry has shown its capacity for resilience in this post-COVID-19 period. While economic and inflationary pressures are set to continue into the forecast period, we also expect this resilience to continue – notably so in premium fragrances.
“Green” trends are accelerating in fragrances, around environmental, social, economic, and ethical issues. One example already mentioned it the fact that the iconic Chanel also launched a fragrance as part of its N°1 brand extension, which integrates an eco-responsible approach.
The ongoing economic crises, such as the global energy crisis, galloping inflation, ongoing reforms on pensions and unemployment insurance in France, are all acting to destabilise the French economy and we are seeing a decline at each level: buyers of super-premium products are turning to premium; premium buyers are seeking masstige products, being those which offer a prestigious status but which are affordable for a wider range of consumers; masstige buyers are turning to mass; meanwhile, mass shoppers are falling back on discounters.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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