Fragrances will return to healthy constant value and volume growth over the forecast period, as the supply disruptions caused by the war in Ukraine are gradually sorted out. However, as long as inflation remains high, mass fragrances will register higher volume growth than premium.
Over the review period, unbottled perfumes, including essential oils, recorded an increase in value sales among middle- and low-income consumers. This will continue over the forecast period, with cheaper perfumed oils often being imported from the Middle East, and in particular the United Arab Emirates.
E-commerce will continue to gain value share. Consumers are being drawn by the promotional prices available online, while special promotions such as Black Friday having proved to be an effective way of increasing volume sales.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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