Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fragrances in

Fragrances in Switzerland

20 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fragrances relies on sensation to drive sales

Fragrances has reached saturation and opportunities lie mainly in the ability to create excitement by launching innovative scents. Fragrance companies will likely continue to place greater importance on consumer insights, realising that offering fragrance options which reflect individual personalities and aspirations is increasingly important to consumers.

Consumers seek personalised scents

As consumers demand more distinctive scents and customised perfumes, niche brands achieved positive growth over the review period by addressing consumer demand for fragrances which reflect individual personalities and aspirations by offering personalised scents and lifestyle perfumes. Niche brands were a strong reaction to the mainstream premium fragrances launched at an incredible pace and which are considered as purely commercial brands.

Fragrances to continue to evolve

Many brands are expected to continue to rely on a strategy of frequently launching short-lived fragrances to keep revenues flowing. However, this approach may not be the solution, especially in the Swiss market where a fragrance struggles to stand out, lasts a season or two on average, and depends on retailers’ selection processes to gain adequate shelf space.

COMPETITIVE LANDSCAPE

Chanel continues to enjoy strong brand equity

Fragrances is a brand-orientated category with fierce competition. Thus, the competitive environment remained extremely fragmented in 2017.

A myriad of launches in 2017

As in previous years, 2017 witnessed an avalanche of fragrance launches. All received strong advertising and communication support both offline and online.

Scent innovation is key

An increasing number of Swiss consumers appreciate fragrances as they attach greater value to an olfactory identity and are willing to pay a higher price, while brand owners are gradually steering away from positioning fragrance as a mere beauty commodity. This situation is evident in the weak outlook for mass fragrances.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Switzerland?
What are the major brands in Switzerland?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Fragrances in Switzerland - Category analysis

HEADLINES

PROSPECTS

Fragrances relies on sensation to drive sales

Consumers seek personalised scents

Fragrances to continue to evolve

COMPETITIVE LANDSCAPE

Chanel continues to enjoy strong brand equity

A myriad of launches in 2017

Scent innovation is key

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fragrances relies on sensation to drive sales

Consumers seek personalised scents

Fragrances to continue to evolve

COMPETITIVE LANDSCAPE

Chanel continues to enjoy strong brand equity

A myriad of launches in 2017

Scent innovation is key

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Switzerland - Category analysis

HEADLINES

PROSPECTS

Fragrances relies on sensation to drive sales

Consumers seek personalised scents

Fragrances to continue to evolve

COMPETITIVE LANDSCAPE

Chanel continues to enjoy strong brand equity

A myriad of launches in 2017

Scent innovation is key

CATEGORY DATA

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnant value sales in a highly competitive environment

A stronger focus on organic or natural cosmetics

L’Oréal Suisse maintains its strong leadership

New product developments focus on individuality and multifunctionality

Positive albeit modest growth over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports