Fragrances value sales are set to continue to grow moderately over the forecast period as lives, travel and shopping behaviour are expected to gradually further return to normal. New product launches that were held back during the pandemic and current years, due to manufacturers waiting on general recovery and having limited funds for new launches and campaigns, are likely to create greater growth potential in the forecast period, especially within premium women’s fragrances.
Despite innovation being amongst one of the expected key growth drivers, especially with regards to consumer awareness and interest, during the forecast period, classics like Chanel and Dior, as well as L’Oréal and Coty, brands are expected to continue to lead sales as consumers tend to be loyal to at least some of their favourites including Chanel N°5, Coco Mademoiselle and Jil Sander.
No major changes are expected in the distribution landscape in the forecast period, as consumers tend to prefer traditional ways of finding, trying and purchasing new fragrances. For many the act of purchasing is as much of a treat as using the product, which is why professional and appealing presentations will remain important and imperative for future success.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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