The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Wearing a pleasant fragrance is considered by most Kazakhs to be an important feature of good personal grooming, and as a result, fragrances remained amongst the biggest categories within beauty and personal care in Kazakhstan in 2019, exceeded in current value sales terms only by colour cosmetics. Indeed, wear fragrances is de rigueur amongst Kazakhs regardless of income level.
Consumers had a wide range of scents to choose from in 2019, and most were able to find the right fragrance to celebrate their distinctiveness and convey their inner self. While Kazakhs are still, on the whole, conservative consumers, there have nevertheless been a growing number of smaller brands launched in recent years in response to the rising demand for unique and distinctive scents.
Perhaps unusually, in Kazakhstan direct sellers—Avon Cosmetics Kazakhstan, Mary Kay (Kazakhstan) and Oriflame Kazakhstan—were the leaders in fragrances in 2019, with all offering wide ranges of popular mass fragrances that appealed to the large number of the country’s price-conscious consumers. Immediately following the three leaders—combined, they held just more than a third of total value share in 2019—were numerous companies all with much smaller value shares.
Sales of fragrances are now expected to decline by 20% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All areas of fragrances will see significant double-digit declines in retail volume sales and value sales at constant 2019 prices in 2020 as a result of the COVID-19 pandemic. Sales of both premium products and mass products will be hard hit.
After significant declines in 2020, value sales at constant 2019 prices in all areas of fragrances are expected to bounce back in 2021 before moderating over the remainder of the forecast period. Premium fragrances are expected to see slightly stronger returning growth rates than mass products.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Kazakhstan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.