Fragrances are expected to display stable robust single-digit growth throughout the forecast period as the economy improves and consumers spend more time in public, requiring them to pay more attention to their personal scent. Younger generations will help spearhead growth in the forthcoming period as they increase the use of perfumes.
Premium unisex fragrances will show the fastest volume growth over the forecast period thanks to an increase in availability. This area is still very much developing so there is significant room for growth.
The premium category is expected to grow faster than mass thanks to affluent consumers being less financially affected by the pandemic and the cost of living crisis than low-income consumers. Premium manufacturers will drive growth through more persistent fragrance developments, whilst new brand development and wider distribution in newly opened beauty specialists will also have a positive impact.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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