Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fragrances in

Fragrances in Norway

May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fredrik & Louisa focuses on niche fragrances

As there have become fewer ways to add value within fragrances, a rising degree of emphasis has been put on improving the retail experience. In 2017, a large fragrance retailer in Norway, Fredrik & Louisa, made a notable investment in premium niche fragrances, including creating specially ventilated fragrance or scent rooms in its stores and acquiring exclusive distribution of seven niche fragrance brands.

Men’s fragrances underpins value growth

Whilst women’s fragrances continued to account for the largest share of value sales in 2017, men’s fragrances displayed the most dynamic growth. This is partly because men’s fragrances is a less mature category than women’s fragrances, but also due to efforts by manufacturers in terms of segmentation.

Duty-free continues to affect sales

Fragrances in Norway continued to face strong competition from duty-free sales in 2017. Duty-free sales are not included in Euromonitor International data, as they are derived from a semi-captive environment.

COMPETITIVE LANDSCAPE

A Norwegian distributor maintains its leading position

Engelschiøn Marwell Hauge continued to strongly lead fragrances in 2017. The company managed to maintain its lead throughout the review period, only seeing a modest value share decline, despite losing the distribution rights for Chanel in 2016, when it formed its own Norwegian subsidiary.

A wave of new premium fragrance brands trade on novelty value

Premium brands already account for the vast majority of value sales of fragrances in Norway. Despite that, they continue to develop at a faster pace than mass brands.

A rising focus on niche fragrances

Towards the end of the review period retailers stated that the market had become somewhat stagnant when it came to traditional fragrances, and new fragrances had to be promoted by a major celebrity to succeed. As such, a rising focus on niche fragrances, exclusively available in a certain retail chain, is expected to be a way to add novelty value and to differentiate from other retailers and online stores in the forecast period.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Norway?
What are the major brands in Norway?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Fragrances in Norway - Category analysis

HEADLINES

PROSPECTS

Fredrik & Louisa focuses on niche fragrances

Men’s fragrances underpins value growth

Duty-free continues to affect sales

COMPETITIVE LANDSCAPE

A Norwegian distributor maintains its leading position

A wave of new premium fragrance brands trade on novelty value

A rising focus on niche fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Premiumisation contributes to stable value growth

Channel fragmentation continues

Beauty giants reinforce their positions

Different factors shape product development

Stable growth expected, but growth potential remains

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fredrik & Louisa focuses on niche fragrances

Men’s fragrances underpins value growth

Duty-free continues to affect sales

COMPETITIVE LANDSCAPE

A Norwegian distributor maintains its leading position

A wave of new premium fragrance brands trade on novelty value

A rising focus on niche fragrances

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Norway - Category analysis

HEADLINES

PROSPECTS

Fredrik & Louisa focuses on niche fragrances

Men’s fragrances underpins value growth

Duty-free continues to affect sales

COMPETITIVE LANDSCAPE

A Norwegian distributor maintains its leading position

A wave of new premium fragrance brands trade on novelty value

A rising focus on niche fragrances

CATEGORY DATA

Beauty and Personal Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Premiumisation contributes to stable value growth

Channel fragmentation continues

Beauty giants reinforce their positions

Different factors shape product development

Stable growth expected, but growth potential remains

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports