Fragrances is expected to see a decline in retail volume and value (constant 2022 prices) sales in the early forecast period, although this is mainly due to the sales spikes of the pandemic period. While duty free sales are rebounding, and predicted to reach pre-pandemic levels by 2023 or 2024, consumers are becoming even more accustomed to buying fragrances online and via domestic retailers like Kicks, Vita, and Fredrik & Louisa.
“Fragrance wardrobes” and the rising demand for more premium alternatives are also leading to a stronger focus on in-store purchases, as consumers want to try rather than just order their preferred brand or variant. The premiumisation trend, building on the wider “fragrance wardrobe” trend and the rising demand for niche and artisanal fragrances are predicted to continue to drive retail value sales over the forecast period.
Premium unisex fragrances is expected to continue to develop faster than the overall category over the forecast period. The category is developing from a very low base, but the strong demand for niche and artisanal fragrances is gradually removing the traditional gender distinctions in fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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