Retail constant value sales of fragrances are expected to exhibit a robust rate of growth, during the coming years, particularly during the early part of the forecast period, as daily life continues to normalise and the threat posed by the pandemic continues to wane. Besides a return to pre-pandemic socialising and working habits, sales will benefit from the proliferation of gifting opportunities, particularly in the case of premium brands.
Consumption of fragrances in Spain is strongly linked to older consumers, with younger consumers tending not to use them as frequently. Younger consumers are less loyal to brands and generally prefer to spend their money on experiences rather than possessions, with the result that players will need to go a step further to seduce these potential customers.
Fragrances are popular in Spain with more 50% of Spaniards estimated to wear a fragrance on a daily basis. However, with many consumers expected to have to tighten their purse strings, during the early years of the forecast period at least, they are likely to look for more affordable alternatives.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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