Fragrances in Spain

PROSPECTS

Premium ranges are set to continue growing

The recovery of the Spanish economy is set to be a key factor supporting the performance of fragrances in the country over the forecast period, especially premium fragrances. The first and most important effect was the recovery of the employment rate, although in 2017 it had not yet reached pre-crisis levels.

The launch of unique products and the end of generic fragrances

As has already been seen in other industries, Spanish consumers increasingly want to feel unique, wear unique pieces and avoid being one of the crowd, as a way to differentiate themselves. This trend, which has been increasingly popular in the luxury industry, is set to expand rapidly in beauty and personal care, and especially in fragrances.

The move to smaller pack sizes

Echoing what is happening in neighbouring countries, millennials are set to be key to the evolution of fragrances in Spain over the coming years. As being seen in other countries, millennials are set to push up sales of smaller pack sizes in the country.

COMPETITIVE LANDSCAPE

Puig continues to lead fragrances

As was the case throughout the review period, Puig led fragrances in Spain in value terms in 2017, and continued to gain share. It continued to benefit from its twofold strategy.

The followers – Coty Spain and L’Oréal España

Puig was followed by Coty Spain in fragrances in 2017. The company’s key brands in the category are Hugo Boss and Calvin Klein.

Premium ranges dominate fragrances in Spain

In a category in which the importance of private label remains negligible, owners of premium ranges are the ones dominating sales. In Spain, sales of premium fragrances are double those of mass ranges.

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