Fragrances in Thailand

PROSPECTS

Mass fragrances take advantage in terms of value-for-money choices

Benefiting from economic uncertainty and the personal grooming trend, mass fragrances enjoyed a robust performance. Mass women’s fragrances posted the fastest growth and remained as the mainstay in fragrances.

New and limited collections witness healthy growth

Thai consumers like to purchase the same brands and scents that are known to them when choosing fragrances. Those who adopt premium fragrances perceive them as a brand extension of luxury houses, expressing their personality.

Parallel imports, private importers and duty-free hamper forecast sales

High import tax in Thailand creates a large price gap between products in the country compared to duty-free products and those from private importers/parallel imports. The presence of fragrances via grey channels accounts for significant consumption.

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads mass fragrances

Better Way (Thailand) Co Ltd led fragrances in 2017, remaining highly competitive as a result of continuous new product launches, especially for women fragrances. The launches during 2016/2017 were Mistine May Flowers, Mistine Miracle and Mistine Secret Love for its “luxury fragrances” product line and the price range was THB109-259.

Elca (Thailand) Co Ltd leads premium fragrances

Elca (Thailand) Co Ltd benefits from its wide portfolio of premium fragrance brands including Estée Lauder Beyond Paradise, DKNY, Clinique Happy, Tommy and Aramis Always for Women. There were also new launches for Estée Lauder, DKNY, Clinique including Estée Lauder Modern Muse Le Rouge Gloss, DKNY Nectar Love and Clinique Twice as Happy Set.

Celebrity perfume by Bel Perfumes Ltd – a new concept for fragrances

Thai celebrities endorsing specific perfumes is a concept used for Celebrity Perfume by Bel Perfumes Ltd. The well-known celebrities not only endorse this fragrance but also develop their preferred scent and name the collection, including Spell by Janie, Cris Horwang Secret, Mario Maurer for Him and Angel Kiss Praya Lunberg.

Files are delivered directly into your account within a few minutes of purchase.