Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fragrances in

Fragrances in Thailand

20 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass fragrances take advantage in terms of value-for-money choices

Benefiting from economic uncertainty and the personal grooming trend, mass fragrances enjoyed a robust performance. Mass women’s fragrances posted the fastest growth and remained as the mainstay in fragrances.

New and limited collections witness healthy growth

Thai consumers like to purchase the same brands and scents that are known to them when choosing fragrances. Those who adopt premium fragrances perceive them as a brand extension of luxury houses, expressing their personality.

Parallel imports, private importers and duty-free hamper forecast sales

High import tax in Thailand creates a large price gap between products in the country compared to duty-free products and those from private importers/parallel imports. The presence of fragrances via grey channels accounts for significant consumption.

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads mass fragrances

Better Way (Thailand) Co Ltd led fragrances in 2017, remaining highly competitive as a result of continuous new product launches, especially for women fragrances. The launches during 2016/2017 were Mistine May Flowers, Mistine Miracle and Mistine Secret Love for its “luxury fragrances” product line and the price range was THB109-259.

Elca (Thailand) Co Ltd leads premium fragrances

Elca (Thailand) Co Ltd benefits from its wide portfolio of premium fragrance brands including Estée Lauder Beyond Paradise, DKNY, Clinique Happy, Tommy and Aramis Always for Women. There were also new launches for Estée Lauder, DKNY, Clinique including Estée Lauder Modern Muse Le Rouge Gloss, DKNY Nectar Love and Clinique Twice as Happy Set.

Celebrity perfume by Bel Perfumes Ltd – a new concept for fragrances

Thai celebrities endorsing specific perfumes is a concept used for Celebrity Perfume by Bel Perfumes Ltd. The well-known celebrities not only endorse this fragrance but also develop their preferred scent and name the collection, including Spell by Janie, Cris Horwang Secret, Mario Maurer for Him and Angel Kiss Praya Lunberg.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Thailand?
What are the major brands in Thailand?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Fragrances in Thailand - Category analysis

HEADLINES

PROSPECTS

Mass fragrances take advantage in terms of value-for-money choices

New and limited collections witness healthy growth

Parallel imports, private importers and duty-free hamper forecast sales

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads mass fragrances

Elca (Thailand) Co Ltd leads premium fragrances

Celebrity perfume by Bel Perfumes Ltd – a new concept for fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass fragrances take advantage in terms of value-for-money choices

New and limited collections witness healthy growth

Parallel imports, private importers and duty-free hamper forecast sales

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads mass fragrances

Elca (Thailand) Co Ltd leads premium fragrances

Celebrity perfume by Bel Perfumes Ltd – a new concept for fragrances

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Thailand - Category analysis

HEADLINES

PROSPECTS

Mass fragrances take advantage in terms of value-for-money choices

New and limited collections witness healthy growth

Parallel imports, private importers and duty-free hamper forecast sales

COMPETITIVE LANDSCAPE

Better Way (Thailand) Co Ltd leads mass fragrances

Elca (Thailand) Co Ltd leads premium fragrances

Celebrity perfume by Bel Perfumes Ltd – a new concept for fragrances

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports