After suffering from a significant decrease in demand during 2020, fragrances sales bounced back as safety measures were relaxed in the second half of 2021 and consumers resumed social activities and returned to restaurants, nightclubs and bars. Consumers also gravitated to fragrances as “affordable luxuries” during the year that was often stressful for many Canadians because of the lifestyle and economic disruptions created by the COVID-19 pandemic.
During 2021, the number of fragrance stores, both online and offline, in Canada increased. UK-based fragrance brand Jo Malone opened several new stores in Toronto and Vancouver.
Coty (Canada) Inc maintained its leading position in fragrances in value terms in 2021. The company’s lead can be attributed to its extensive product portfolio, including premium brands such as Dolce & Gabbana Light Blue and Hugo Boss.
Robust growth is expected over the forecast period as consumers resume their social activities as the risk of contracting COVID-19 recedes. While in 2021 sales recovered strongly, growth is expected to slow over the medium term.
Over the forecast period, fragrance brands are expected to release fragrances that cater to key themes in beauty and personal care, such as clean beauty. For example, Ariana Grande’s celebrity fragrance line “God is a Women” released in 2021 is a vegan, cruelty-free fragrance catering to the clean beauty and ethical trends.
Self-expression a key theme with Millennials and Gen Z and this is expected to influence fragrances in the forecast period. Fragrance layering which allows for self-expression by creating personalised scents is expected to continue to trend.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
This report originates from Passport, our Fragrances research and analysis database.
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