As sensitivities to fragrances continue to increase, scent-free policies are expected to trend in Canadian workplaces. Organisations like the Canadian Centre for Occupational Health and Safety already encourage the implementation of scent-free policies to protect employees with health reactions to fragrances, such as asthma.
Consumer demand for fragrances is projected to continue growing in the forecast period, with prestige fragrances from brands like Dior, Chanel, and Gucci leading the way. These fragrances, with their distinctive scents, are viewed as an affordable indulgence compared to luxury apparel, footwear, and accessories.
The holiday season remains a crucial period for fragrance sales, both as gifts and as consumers attend social events during the holidays. Jo Malone's limited-edition White Moss and Snowdrop Cologne was once again part of its Christmas 2022 collection.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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