Sales of fragrances declined by 30% in 2020 in 2020 constant value terms in light of the impact of COVID-19, as social occasions for wearing these products ceased due to the lockdown measures introduced as a response to the COVID-19 epidemic. Premium fragrances witnessed a steeper decline in constant value terms than mass fragrances, as premium fragrances are usually put on for special occasions.
Direct sellers retained its position as the dominant sales channel for fragrances at the end of the review period. The products offered by these players are regarded as offering high quality at affordable prices in Peru, while their selling agents often have strong connections with their local customers.
Users of fragrances are generally loyal to their preferred brand in Peru, with many often opting to purchase smaller quantities in an effort to economise rather than switch to cheaper brands. Peruvians who are 40 years of age and above tend to be highly traditional and remain loyal to their fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Fragrances research and analysis database.
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