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Country Report

Fragrances in

Fragrances in Peru

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite the economic slowdown, consumers remain loyal to their favourite fragrance

Peruvian consumers have chosen not to switch from their habitual fragrance to cheap ones despite the economic slowdown. Consumers prefer to reduce their frequency of purchases, or the pack size, whilst continuing to look for what they consider high-quality products.

Mother’s Day and Christmas are the most significant dates for fragrance sales

Since 2015, fragrances have not seen any increase in volume size; however, direct sellers and department stores commonly conduct promotions and discounts for Mother’s Day and Christmas, as well as for Father’s Day. This has helped them to retain customers and maintain value sales, but they have lost volume size since they have been unable to increase penetration.

Future growth will come mainly from fragrances for women

In previous years, the category saw significant growth in men’s fragrances, whilst women’s fragrances maintained a constant and solid growth pace. Because men are already aware of the importance of projecting a nice aroma as part of their hygiene, significant growth from this segment is not expected, whilst women are constantly trying new options and like to invest more in beauty and personal care as their incomes increase.

COMPETITIVE LANDSCAPE

Direct sellers’ brands are considered as premium for a vast group of consumers

Mass fragrances dominate the category and mainly comprise direct seller brands, which are very well positioned amongst consumers from all socioeconomic levels, with a few exceptions among high-income clients. Direct sellers’ brands have been in the marketplace for over 30 years and they combine old traditional brands with new innovative aromas, targeting women and men of all ages, who consider that being long lasting is an important attribute that direct sellers offer in their perfumes.

Domestic brands lead the category

Domestic brands lead fragrances since the main direct sellers are Peruvian, such as Cetco and Unique. They have production plants in different countries, making imports very important in this category, whilst deciding where to produce each item is a managerial/strategic decision.

Retailers increase their penetration through credit cards

Direct sellers have experienced fierce competition from retailers, mainly from department stores that have spread their geographic coverage to reach more consumers, and offered credit cards to support sales and increase customer loyalty. However, in 2017 defaults increased and financial institutions associated with department stores slowed down their penetration through credit cards; this affected store sales, which did not increased as previously expected.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Peru?
What are the major brands in Peru?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Peru - Category analysis

HEADLINES

PROSPECTS

Despite the economic slowdown, consumers remain loyal to their favourite fragrance

Mother’s Day and Christmas are the most significant dates for fragrance sales

Future growth will come mainly from fragrances for women

COMPETITIVE LANDSCAPE

Direct sellers’ brands are considered as premium for a vast group of consumers

Domestic brands lead the category

Retailers increase their penetration through credit cards

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Peru

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Executive Summary

New Report Guarantee

PROSPECTS

Despite the economic slowdown, consumers remain loyal to their favourite fragrance

Mother’s Day and Christmas are the most significant dates for fragrance sales

Future growth will come mainly from fragrances for women

COMPETITIVE LANDSCAPE

Direct sellers’ brands are considered as premium for a vast group of consumers

Domestic brands lead the category

Retailers increase their penetration through credit cards

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Fragrances in Peru - Category analysis

HEADLINES

PROSPECTS

Despite the economic slowdown, consumers remain loyal to their favourite fragrance

Mother’s Day and Christmas are the most significant dates for fragrance sales

Future growth will come mainly from fragrances for women

COMPETITIVE LANDSCAPE

Direct sellers’ brands are considered as premium for a vast group of consumers

Domestic brands lead the category

Retailers increase their penetration through credit cards

CATEGORY DATA

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

SOURCES

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