In 2021, the premium segment of fragrances returned to positive growth but value sales were still far from pre-pandemic levels. The reasons behind the rise of fragrances are easy to grasp.
In October 2021, Dutch premium brand Rituals opened its third store in Slovakia. The new store is in the Eurovea shopping centre in Bratislava.
E-commerce gained further distribution value share of fragrances in Slovakia in 2021. The online channel, which was significant for fragrances before the pandemic, continued to see significant growth in 2021 as consumers had become comfortable shopping online while home-bound and saw no reason not to persist with it.
Sales of fragrances will continue to recover over the forecast period, with more consumers back to work and their social lives. The future of premium fragrances remains positive, despite the high inflation and rising prices anticipated in the forecast period.
Growth in the retail value share of fragrances sold online has been triggered by the pandemic and the e-commerce distribution share is likely to continue to grow in the forecast period, albeit at a slower pace than in the review period. A growing number of consumers will search online for the best offers, before deciding where to make a purchase.
Beauty specialists retained the biggest retail value share of fragrances sales in 2021 and even took share away from modern grocery retailers such as supermarkets and hypermarkets. Nevertheless, beauty specialist retailers are already required to make an extra effort to maintain loyal customers and win a new ones.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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