Executive Summary

Jun 2019
PROSPECTS
Premium unisex products lead in terms of sales growth

Premium unisex products witnessed growing popularity in Slovakia during 2018, benefiting from a rising number of products, as well as lifestyles where couples like sharing their favourite products. Mass unisex fragrances have seen significantly less development than premium unisex fragrances, which was the fastest growing category within fragrances in 2018.

Consumers are willing to experiment and follow current lifestyle trends

Women’s fragrances drive overall sales, thanks to rising purchasing power and a willingness to buy novel scents. Fragrances inspired by characteristics associated with the Orient, such as harmony, calmness and exotic flowers, have grown in popularity, because such qualities increasingly appeal to consumers.

Internet retailing grows dynamically in 2018

Online sales for fragrances were significant in 2018, and continue to grow dynamically, as consumers are less wary of shopping online in different countries, such as the Czech Republic, with which there is no language barrier. Product reviews and tips from friends and bloggers are becoming increasingly influential.

COMPETITIVE LANDSCAPE
A change of distributor leaves popular items out of stock

Glamour Slovensko lost a major distributor in the second half of 2017, which negatively impacted its performance throughout 2018. The company managed to make up for a portion of the lost sales thanks to offering new brands, such as Bentley; nevertheless, it lost the rights to sell powerhouse brands such as Hugo Boss, Lacoste, Gucci, Dolce & Gabbana and Escada, which led to weakened distribution and shortages of stock during 2018.

Innovations stir interest among Slovak consumers in 2018

Limited editions were successful in 2018, such as Hugo Boss’s Boss Bottled 20th Anniversary Edition. Players were mostly interested in seasonal perfumes, such as Jimmy Choo Blossom Special Edition, which was launched for the spring season, and Yves Rocher’s Evidence Spring Edition.

More effective product presentation anticipated

Improved product presentation is expected to be more widely used at retail stores, using specially designed stands to help improve product visibility in stores. While fragrances are not typically an impulse purchase, highlighting a brand over competitors via dedicated selling space and advertisements should help drive sales.

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Fragrances in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Slovakia?
  • What are the major brands in Slovakia?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Slovakia - Category analysis

HEADLINES

PROSPECTS

Premium unisex products lead in terms of sales growth
Consumers are willing to experiment and follow current lifestyle trends
Internet retailing grows dynamically in 2018

COMPETITIVE LANDSCAPE

A change of distributor leaves popular items out of stock
Innovations stir interest among Slovak consumers in 2018
More effective product presentation anticipated

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growth in beauty and personal care accelerates in 2018
Rising health awareness positively influences demand
Market competition intensifies further in 2018
Product innovations help boost consumer interest
Strong growth prospects for beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources