The ecological trend, which pervades the entire beauty and personal care industry, has become gain traction as a result of the COVID-19 pandemic experience in the country. As a result, consumers have become more aware of their surroundings and the importance of taking care of themselves and the environment.
The strong growth in e-commerce’s retail value share of fragrances was triggered by the pandemic, but is likely to continue to grow in the forecast period, albeit at a slower pace than in the review period. A growing number of consumers are predicted to search online for the best offers, before deciding where to make a purchase.
New product launches are expected to remain very important drivers of sales growth in fragrances in the forecast period. In the mass segment, there is still room for new brands to gain traction, including celebrity fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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