Executive Summary

Jun 2019
PROSPECTS
Fragrances remains an active category

Fragrances is a very active category within personal and beauty care in Guatemala, with a wide variety of brands available in the market, ranging from economy to premium. At the lower-end of the market, direct selling companies such as Scentia Perfumeria and Avon have been able to capture a wide consumer base by offering a large selection of strong fragrances that mask body odours, especially for consumers with physically demanding jobs such as agriculture and construction.

New product launches maintain activity in fragrances

New fragrances, brands and scents are constantly seen in fragrances. Many follow international launches, such as the international brands sold at Fetiche (Perco).

Promotions are constantly seen in fragrances

Promotions are also important to maintain activity in fragrances, as many consumers are price-sensitive, and many only buy these products when they are on sale. Fetiche, the largest retailer of international fragrances in Guatemala, has a bi-annual bazaar, when it has discounts on its most popular brands.

COMPETITIVE LANDSCAPE
Scentia Perfumeria leads fragrances

In 2018, direct selling company Scentia Perfumeria remained the leader in fragrances in value terms. The company has a large product portfolio for both men and women at affordable prices, which target consumers at the lower-end of the market.

Perco remains strong in second place

Perco was the second largest company in fragrances in value terms in 2018. The company sells a wide selection of standard and premium international brands through its beauty and specialist retailers Fetiche.

Direct selling and beauty specialist retailers are the strongest channels

Fragrances is a category that has been captured by direct sellers and beauty specialist retailers. Traditional and modern grocery retailers, which tend to be strong in other beauty and personal care categories, have a limited and very small offer of fragrances in their stores.

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Fragrances in Guatemala

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Guatemala?
  • What are the major brands in Guatemala?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Guatemala - Category analysis

HEADLINES

PROSPECTS

Fragrances remains an active category
New product launches maintain activity in fragrances
Promotions are constantly seen in fragrances

COMPETITIVE LANDSCAPE

Scentia Perfumeria leads fragrances
Perco remains strong in second place
Direct selling and beauty specialist retailers are the strongest channels

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to grow, but at a slower rate
New international brands in the market
Large product portfolios in the market
2018 new product launches
Globalisation will continue to set beauty and personal care trends

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources