Executive Summary

Jun 2019
PROSPECTS
Young consumers are easily exposed to fragrance products in multiple channels

The retail landscape supports the massive growth of fragrances. Young consumers are increasingly showing more interest in using fragrances each year and drugstores such as Olive Young, Lalavla and Boots are supporting this trend.

Authenticity matters in premium fragrances

Fragrance sets/kits or trial/sample sets are mainly sold via individual sellers through internet retailing. However, due to concerns over authenticity, most consumers try to avoid assuming that internet retailers sometimes sell counterfeit fragrances.

Other subcategories absorb demand away from fragrances

Deodorant sprays and fragranced body lotions are absorbing demand away from fragrances. Some consumers prefer to use deodorant sprays and fragranced body lotions for mild scents and like to layer the same product line of lotion and spray to ensure a long-lasting note.

COMPETITIVE LANDSCAPE
Department stores and importers competitively introduce new niche brands

Niche brands continue to expand presence in South Korea. Niche brands are introduced to the domestic market by importing conglomerates such as Shinsegae International and three representative department stores; Lotte, Hyundai and Shinsegae.

Local players launch fashionable fragrances

Local players, which previously concentrated on skin care and colour cosmetics, are seeking to penetrate fragrances. AmorePacific’s Hera brand launched roller-type fragrances in 2018, after a series of new fragrances were introduced in 2017.

Fashion houses progress with fragrance collections

Fragrance products of fashion brands are aggressively entering South Korea. In the past, US fashion brands such as Abercrombie and Hollister introduced fragrance products to consumers in South Korea.

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Fragrances in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in South Korea?
  • What are the major brands in South Korea?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in South Korea - Category analysis

HEADLINES

PROSPECTS

Young consumers are easily exposed to fragrance products in multiple channels
Authenticity matters in premium fragrances
Other subcategories absorb demand away from fragrances

COMPETITIVE LANDSCAPE

Department stores and importers competitively introduce new niche brands
Local players launch fashionable fragrances
Fashion houses progress with fragrance collections

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in South Korea is at a mature stage but sees further growth
Growth seen in selective categories
Two beauty giants pave the way for domestic manufacturers
Retailing structure matters in beauty and personal care
K-Beauty wave expected to continue, supporting further growth momentum

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources