In 2020, the COVID-19 pandemic and associated protection measures such as home seclusion and the use of face masks contributed to a decline in consumer demand for products in colour cosmetics. This decline benefited fragrances, leading to a slight surge in demand in retail current value sales in 2020, as consumers reassessed their spending patterns in the context of the global health crisis.
Premium fragrances was one of the most popular product areas for airport consumption from duty-free shops over the review period as consumers passing through airports tend to appreciate the lower prices in duty-free outlets. However, due to international travel restrictions during the COVID-19 pandemic, access to duty-free lounges was extremely limited for much of 2020, which meant that demand shifted to other retail channels.
In 2020, the growing trend for gender neutral and gender flexible products made itself known in fragrances. This trend was noticeable in both mass fragrances and premium fragrances in 2020.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Fragrances research and analysis database.
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