Competitive Landscape
Arabian Oud and Al-Majed for Oud Strengthen Leadership through Heritage and Distribution
The fragrances landscape in Saudi Arabia in 2025 was fairly fragmented, with no single player holding significant shares. Arabian Oud Co remained the leading player, increasing its share to 10% in 2025, supported by its strong brand heritage and extensive retail network across the kingdom.
Phlur’S Digital Strategy Captures Younger Consumers Amid Shifting Preferences
Emerging companies are making notable inroads in the Saudi fragrances landscape, with Phlur standing out as a brand gaining traction since its launch in Sephora Middle East. Phlur’s success is attributed to its modern, digitally driven positioning, focusing on clean and minimalist scent profiles tailored for everyday wear.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Saudi Arabia - Category analysis
Key Data Insights
Fragrances Summary
Lifestyle-Driven Beauty Influences Fragrance Innovation, Driving Growth
Premium Fragrances Dominate Retail Value, Supported by Digital Strategies
Longevity Preferences Lead to Improved, Longer-Lasting Perfumes
Cultural Integration to Fuel Lifestyle-Driven Fragrance Development
Digital Discovery and Online-Exclusive Sets and Launches to Aid Growth
Concentrated Formulations and Superior Longevity to Fuel Premiumisation
Arabian Oud and Al-Majed for Oud Strengthen Leadership through Heritage and Distribution
Phlur’S Digital Strategy Captures Younger Consumers Amid Shifting Preferences
Beauty Specialists Dominate Offline Sales as E-Commerce Grows
Experiential Retail and Omnichannel Integration Reshape Fragrance Shopping
Beauty and Personal Care in Saudi Arabia - Industry Overview
2025 Developments
Key Data Insights
Rising Demand for Science-Backed Formulas and Dermocosmetics Fuels Growth
Lifestyle-Driven Beauty Balances Aspirational Purchases with Credible Solutions to Drive Growth
Specialists Leverage Digital Growth to Enhance Market Leadership
Preventative Health and Wellness to Drive Sustained Category Growth
Aspirational and Clinically Backed Innovation to Fuel Growth
Brands to Leverage Digital and Omnichannel Strategies to Capture Evolving Consumer Demand
Leading Players’ Heritage and Distribution Reinforce Landscape Lead Amid Evolving Competition
Jadwa Investment’S Stake Acquisition and K-Beauty Trends Signal Growth Avenues and Market Reshaping
Beauty Specialists Lead Offline Retail While Grocery Retailers Lose Shares
Retail E-Commerce Accelerates Growth by Enhancing Accessibility and Convenience
Ulta Beauty and Alif Perfume Mall Exemplify Evolving Experiential Retail Trends
Country Reports Disclaimer
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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