Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fragrances in

Fragrances in Saudi Arabia

20 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Oriental remains the favourite fragrance type

Fragrances are essential to both men and women in Saudi Arabia and are available in Oriental and Western types. Saudis appreciate and admire Oriental fragrances which are by nature unisex especially oud, sandalwood, amber, musk, and rose.

Mass women’s fragrances is least affected subcategory

Although fragrances is witnessing a strong decline in value and volume terms, mass women’s fragrances is the least affected. Many women who are starting to work are starting to purchase mass women’s fragrances such as Rasasi, The Body Shop, Bath & Body Works and Victoria’s Secret for everyday use.

Mass women’s fragrances increases average unit price

Mass women’s fragrances witnessed the highest increase in 2017 affecting the overall average unit price of fragrances. Women are opting for higher quality branded mass fragrances such as Rasasi, The Body Shop, Bath & Body Works and Victoria’s Secret, increasing the average unit price of mass women’s fragrances.

COMPETITIVE LANDSCAPE

Arabian Oud Co continues to lead fragrances

Arabian Oud Co continues to lead fragrances in Saudi Arabia due to its massive expansion strategy, ongoing promotional campaigns, and product diversity. Arabian Oud Co is continuously opening new branches, and renovating old stores as well as expanding its online presence through its e-commerce website and other key online retailers such as Souq.

Beauty specialist retailers continues to dominate among distribution channels

Since both Oriental and Western fragrances are primarily sold in beauty specialist retailers such as Arabian Oud, Abdul Samad Al Qurashi, Sephora, Wojooh, Paris Gallery and Vavavoom, beauty specialist retailers remains the dominant distribution channel for fragrances in Saudi Arabia. Department stores, supermarkets, hypermarkets and other grocery retailers follow beauty specialist retailers with minimal shares of value sales.

Consumers are starting to prefer purchasing fragrances online

Consumers in Saudi Arabia are becoming more price conscious especially in fragrances, waiting for discounts and offers to purchase their favourite fragrances online. Online retailers such as Souq.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Saudi Arabia?
What are the major brands in Saudi Arabia?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Fragrances in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Oriental remains the favourite fragrance type

Mass women’s fragrances is least affected subcategory

Mass women’s fragrances increases average unit price

COMPETITIVE LANDSCAPE

Arabian Oud Co continues to lead fragrances

Beauty specialist retailers continues to dominate among distribution channels

Consumers are starting to prefer purchasing fragrances online

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Oriental remains the favourite fragrance type

Mass women’s fragrances is least affected subcategory

Mass women’s fragrances increases average unit price

COMPETITIVE LANDSCAPE

Arabian Oud Co continues to lead fragrances

Beauty specialist retailers continues to dominate among distribution channels

Consumers are starting to prefer purchasing fragrances online

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Oriental remains the favourite fragrance type

Mass women’s fragrances is least affected subcategory

Mass women’s fragrances increases average unit price

COMPETITIVE LANDSCAPE

Arabian Oud Co continues to lead fragrances

Beauty specialist retailers continues to dominate among distribution channels

Consumers are starting to prefer purchasing fragrances online

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports