The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sales of fragrances remained under pressure in Saudi Arabia during 2019 as huge numbers of expatriates continue to leave the Kingdom as the government’s Saudisation programme has left many foreigners out of work and struggling to find new positions. In addition, the imposition of residence fees on foreigners, including especially high fees for dependent women and children, have discouraged many expatriate families from continuing to live in the country.
2019 saw Arabian Oud Co maintain its leading position in fragrances. The company holds numerous advantages in the category, not least the large number of mono-brand retail outlets it operates, its consistent and strong promotional campaigns and the sheer diversity of its products range.
Premium unisex fragrances witnessed the highest sales growth of any fragrances category in 2019 and this can be attributed mainly to the increasing numbers of retail outlets offering these products. In addition, the regular launch of new products from both Western and Oriental fragrances brands such as Gucci The Alchemist’s Garden and Gucci Mémoire d'une Odeur also sparked consumer interest, while the entry of new players such as Armani Beauty played a role as well.
Sales of fragrances are now expected to decline by 9% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This represents a far worse performance than the expected marginally negative growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Premium fragrances is expected to be less severely affected than mass fragrances by the impact of COVID-19, social distancing and the subsequent economic recession. In general, Saudi consumers tend to prefer premium fragrances, which are seen as being more useful due to their more attractive scents.
Although sales of fragrances are expected to have taken a massive hit as a result of COVID-19, it is likely that sales will rebound quickly once the situation in Saudi Arabia is normalised and daily life returns to normal. The main reason for the significant sales declines seen in fragrances over the first half of 2020 is that social distancing removed the imperative for consumers to wear fragrances as they spent much less time socialising and working outside of the home.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Saudi Arabia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.