Fragrances is projected to see relatively strong and stable growth over the forecast period in value and volume terms. This should be supported by an uptick in economic activity alongside a significant increase in tourism.
While premium fragrances are desirable products for many consumers they can also be out of reach for some less affluent consumers. However, the entry of BNPL services is helping consumers to access these luxury items by allowing consumers to spread payments without contravening Shariah law.
Fragrances remains a highly competitive area of beauty and personal care in Saudi Arabia with local brands competing fiercely with well-known international brands. As the local economy rebounds from the shock of the pandemic and consumer confidence revives, Saudi consumers are likely to become less price sensitive and more indulgent when it comes to purchasing fragrances and competition is likely to intensify.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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