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Country Report

Fragrances in

Fragrances in Brazil

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite the crisis, fragrances continues to be prioritised within beauty and personal care

Brazilians continued to spend on fragrances despite the lingering effects of the economic recession. Local consumers are more conservative when purchasing new goods and many choose to focus on products they deemed essential.

Intense promotional activity helps sales to reach high growth rates

Promotions were a fairly common strategy throughout 2017, with the main players offering significant discounts. Botica Comercial Farmacêutica and Natura were among the companies that adopted such a strategy, usually offering discounts ranging from 20-50%.

COMPETITIVE LANDSCAPE

Larru’s Indústria e Comércio de Cosméticos continues to be an important growth driver

Larru’s Indústria e Comércio de Cosméticos Ltda continued to outperform fragrances, especially in men’s fragrances. The company has gained a significant presence in Brazil with the introduction of counter-type fragrances and today is focusing on increasing the base of original fragrances, by investments with renowned fragrance houses.

Botica Comercial Farmacêutica remains the leading company

Botica Comercial Farmacêutica continued to lead fragrances in Brazil in 2017. The company continued to invest in new product launches in 2017, with many innovations being warmly welcomed by consumers.

Natura Cosméticos adopts a new positioning

Natura launched a new value proposition by self-titling the “Fragrance House of Brazil”. The new communication is aimed to reinforce the company’s DNA, based on the use of natural extracts from the Brazilian fauna.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Brazil?
What are the major brands in Brazil?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Brazil - Category analysis

HEADLINES

PROSPECTS

Despite the crisis, fragrances continues to be prioritised within beauty and personal care

Intense promotional activity helps sales to reach high growth rates

COMPETITIVE LANDSCAPE

Larru’s Indústria e Comércio de Cosméticos continues to be an important growth driver

Botica Comercial Farmacêutica remains the leading company

Natura Cosméticos adopts a new positioning

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Despite the crisis, fragrances continues to be prioritised within beauty and personal care

Intense promotional activity helps sales to reach high growth rates

COMPETITIVE LANDSCAPE

Larru’s Indústria e Comércio de Cosméticos continues to be an important growth driver

Botica Comercial Farmacêutica remains the leading company

Natura Cosméticos adopts a new positioning

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Fragrances in Brazil - Category analysis

HEADLINES

PROSPECTS

Despite the crisis, fragrances continues to be prioritised within beauty and personal care

Intense promotional activity helps sales to reach high growth rates

COMPETITIVE LANDSCAPE

Larru’s Indústria e Comércio de Cosméticos continues to be an important growth driver

Botica Comercial Farmacêutica remains the leading company

Natura Cosméticos adopts a new positioning

CATEGORY DATA

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

SOURCES

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