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Country Report

Fragrances in

Fragrances in Vietnam

18 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

International brands lead sales

Vietnamese mass fragrances and premium fragrances have been dominated by international brands for years. For example, Coty Inc, which owns numerous international brands such as Guess, Gucci and Marc Jacobs, is considered one of the biggest player in premium fragrances.

The category is fragmented with numerous brands

Vietnamese fragrances is fragmented with numerous brands and products, which offer consumers a variety of choice. There are more than 50 big brands in premium fragrances for both men and women, as well as other small brands, which are not listed in the research.

Parallel products have a significant share

Unauthorised parallel products represent another issue, not only in fragrances but also in other beauty and personal care categories. The parallel sales channel takes advantage of import and other tax savings since the products are normally carried by hand into Vietnam from overseas.

COMPETITIVE LANDSCAPE

Coty Inc leads fragrances

In 2017, Coty Inc remained the leader of the category. Entering Vietnamese premium fragrances with several brands such as Gucci, Marc Jacobs and Guess, and entering mass fragrances with Kate Moss and Miss Sixty, Coty Inc has successfully built up its image among Vietnamese customers over the years.

Oriflame registers the fastest growth

Operating in the direct selling channel, Oriflame was the fastest-growing brand in 2017. Despite the crisis pertaining to direct selling, the well-known brand has still been posting stable growth rates in recent years.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Vietnam?
What are the major brands in Vietnam?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Vietnam - Category analysis

HEADLINES

PROSPECTS

International brands lead sales

The category is fragmented with numerous brands

Parallel products have a significant share

COMPETITIVE LANDSCAPE

Coty Inc leads fragrances

Oriflame registers the fastest growth

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

International brands lead sales

The category is fragmented with numerous brands

Parallel products have a significant share

COMPETITIVE LANDSCAPE

Coty Inc leads fragrances

Oriflame registers the fastest growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Vietnam - Category analysis

HEADLINES

PROSPECTS

International brands lead sales

The category is fragmented with numerous brands

Parallel products have a significant share

COMPETITIVE LANDSCAPE

Coty Inc leads fragrances

Oriflame registers the fastest growth

CATEGORY DATA

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

SOURCES

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