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Learn moreJun 2019
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Towards the end of review period, growth of fragrances in Vietnam started to experience a slowdown. The key purchasers of fragrance in Vietnam are those working professionals located in big cities such as Ho Chi Minh and Hanoi.
Another reason for the slowdown in growth of fragrances in 2018 is due to the strongly rising presence of deodorant sprays, which constrained the growth rate particularly for men’s fragrances. Moreover, the fragrances category also faced stronger competition from rising popularity of perfume deodorant and bath and shower gel products, which usually offer consumers strong and long-lasting fragrance.
In the review period, the volume of unauthorised products that appeared in the marketplace increased strongly. Unauthorised products are typically personally imported for personal use instead of being reported to Vietnam customs as products to be sold in the retail markets.
Coty continued to lead value sales of fragrances in 2018 with its popular brands Davidoff and Guess. Coty’s leading position is thanks to its wide portfolio of prestigious fragrances known all over the world.
In 2018, premium brands such as Coty, Shiseido and Estée Lauder continued to dominate fragrances and helped generate double-digit growth in sales value. This was mainly thanks to the improved economy, but also because key purchasers are middle- and high-income consumers, and they prefer to purchase premium products to satisfy their needs and demands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.