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Country Report

Fragrances in

Fragrances in Germany

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing competition limits potential value growth

In 2017, fragrances posted a decline in value sales as the category is currently witnessing significant changes which are expected to have a lasting impact. Douglas, the longstanding leading retailer, is facing increasing price competition, on several fronts.

Category also suffering from saturation

Aside from intensifying price competition, the category is also suffering from a high level of saturation. 2017 saw fewer product launches than in previous years.

Sets/kits and unisex fragrances set to support future growth

Unisex fragrances can still be considered a niche given its small size compared to the wider category. However, these products are growing in popularity and the category is becoming more established because consumers are becoming increasingly convinced that fragrances can be used by both genders thanks to their fresh and subtle scents.

COMPETITIVE LANDSCAPE

Douglas adjusts its strategy amidst growing competition

Douglas remained the leading player in the beauty specialist retailer channel in 2017. With competition increasing not only in this channel following the entry and expansion of Sephora but also online thanks to players such as Flaconi, Amazon and Parfumdreams, Douglas has recognised the need to adjust its strategy in order to maintain its position.

Leading player Coty restructures its portfolio

In 2017, Coty remained the leading player in fragrances in Germany. Thanks to its strength in the premium segment through brands like Jil Sander and Calvin Klein, as well as new product launches from Hugo Boss, Coty was able to increase its share.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Germany?
What are the major brands in Germany?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Germany - Category analysis

HEADLINES

PROSPECTS

Increasing competition limits potential value growth

Category also suffering from saturation

Sets/kits and unisex fragrances set to support future growth

COMPETITIVE LANDSCAPE

Douglas adjusts its strategy amidst growing competition

Leading player Coty restructures its portfolio

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to register steady current value growth in 2017

Natural products becoming more popular

Leading companies face growing competition

Innovation driven by more sophisticated consumer demands

Rising demand for premium and natural products to drive further growth

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing competition limits potential value growth

Category also suffering from saturation

Sets/kits and unisex fragrances set to support future growth

COMPETITIVE LANDSCAPE

Douglas adjusts its strategy amidst growing competition

Leading player Coty restructures its portfolio

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Germany - Category analysis

HEADLINES

PROSPECTS

Increasing competition limits potential value growth

Category also suffering from saturation

Sets/kits and unisex fragrances set to support future growth

COMPETITIVE LANDSCAPE

Douglas adjusts its strategy amidst growing competition

Leading player Coty restructures its portfolio

CATEGORY DATA

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to register steady current value growth in 2017

Natural products becoming more popular

Leading companies face growing competition

Innovation driven by more sophisticated consumer demands

Rising demand for premium and natural products to drive further growth

MARKET DATA

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