Fragrances will show a solid performance in constant value (2022 prices) terms over the forecast period. The normalisation of daily lifestyles, including the return of Swedes to their workplaces and social activities, combined with the robust self-indulgence trend, will support an increased demand for fragrances, following a long period of abstention.
Premium fragrances are expected outpace their mass counterparts during the five years to 2027, continuing the tendency established during the review period. As mentioned previously, premium brands are expected to continue to capitalise upon the trend towards indulgence, as well as the burgeoning popularity of niche, artisanal offerings, with a focus on clean, low-key designs and milder scents.
Premium unisex fragrances are expected to continue to display strong growth over the forecast period. Brands to have established themselves in unisex fragrances during the review period include Le Labo, Byredo, Le Couvent, and Zarkoperfumes, all of which benefit from a super-premium, artisanal positioning with clean and modern packaging.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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