Fragrances is set to see continued growth over the forecast period. The category’s expansion will be sustained by the end of the pandemic and Italian consumers returning to social lives similar to the ones they had in the pre-pandemic period.
Physical stores play a very strong role in the distribution of fragrances in the Italian market, as consumers appreciate being able to experience the product first-hand before deciding to make a purchase. The majority of sales take place in physical stores such as perfumeries, both independent and chains (gaining share over the years), such as Douglas, Sephora, Pinalli, Naima, Marionnaud, and Ethos Profumerie (perfumeries are included in beauty specialists) and drugstores, included in health and personal care stores.
Although gender division in fragrances will remain strong, unisex/genderless fragrances will gain more ground during the forecast period, especially in luxury fragrances. As a result, premium unisex fragrances are set to show the highest value CAGR.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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