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Country Report

Fragrances in

Fragrances in Italy

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium fragrances offer accessible luxury

The premium segment, which accounted for the large majority of retail value sales in fragrances in 2017, continued to benefit from the offer of luxury products at more affordable prices than apparel and footwear by related designer brands. Premium fragrances are highly popular luxury accessories and gift options in Italy.

Unisex and naturally-positioned fragrances set to be the protagonists

Premium unisex fragrances is expected to record the strongest retail value CAGR as millennials are increasingly fascinated by the androgynous look and appreciate genderless products, including apparel and footwear. The no-gender trend will increasingly impact fragrances, especially niche and artistic fragrances, as shown by the line-up at 2017 Pitti Fragranze, the main artistic fragrances fair in Italy.

COMPETITIVE LANDSCAPE

Parfums Christian Dior and L’Oréal chase Coty

Coty became the new leader in fragrances in 2016, following its acquisition of premium brands from Procter & Gamble, including Gucci, Hugo Boss and Lacoste. The company confirmed its leading position in 2017 through a wide portfolio of licensed brands, such as: Calvin Klein, which is a strong leader in premium unisex fragrances; adidas, which leads mass fragrances; as well as Chloe, Bottega Veneta, Marc Jacobs, Miu Miu and Davidoff.

New product launches and strategic advertising engage Italian women

Fragrances is a very dynamic category for new product launches, with over 100 new fragrances introduced annually in Italy, the vast majority being women’s fragrances. In 2017, the most significant new product launches included Chanel Gabrielle, Dior J’adore in Joy, Mon Guerlain and Narciso Rodriguez for her Fleur Musc, to mention only a few.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Italy?
What are the major brands in Italy?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Italy - Category analysis

HEADLINES

PROSPECTS

Premium fragrances offer accessible luxury

Unisex and naturally-positioned fragrances set to be the protagonists

COMPETITIVE LANDSCAPE

Parfums Christian Dior and L’Oréal chase Coty

New product launches and strategic advertising engage Italian women

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium fragrances offer accessible luxury

Unisex and naturally-positioned fragrances set to be the protagonists

COMPETITIVE LANDSCAPE

Parfums Christian Dior and L’Oréal chase Coty

New product launches and strategic advertising engage Italian women

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Italy - Category analysis

HEADLINES

PROSPECTS

Premium fragrances offer accessible luxury

Unisex and naturally-positioned fragrances set to be the protagonists

COMPETITIVE LANDSCAPE

Parfums Christian Dior and L’Oréal chase Coty

New product launches and strategic advertising engage Italian women

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

SOURCES

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