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Fragrances saw the lowest current value growth across beauty and personal care in 2019, with most consumers regarding these products as non-essential. Many consumers cut back on spending towards the end of the review period, with fragrances the most likely product to be cut from shopping baskets, as most use deodorants rather than fragrances for scent.
Strong growth in travel among Indonesian consumers resulted in roll-on fragrances gaining popularity towards the end of the review period. Brands that offer increasingly popular roll-on fragrances include Victoria’s Secret, L’Occitane and Etude House.
Fragrances remained highly fragmented at the end of the review period, with smaller players dominating and often continuing to gain share. Domestic player Kinocare was the only company to have a double-digit value share in 2019 due to its offer of affordable mass brands Eskulin and Master Cologne in men’s and women’s fragrances respectively.
Sales of fragrances are now expected to decline by 7% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All product areas across fragrances are expected to face declining retail volume sales in 2020, with premium men's and women’s fragrances being hit hardest. These products will not only be impacted by consumers using fragrances less frequently as they spend more time at home but also by economic uncertainty, with consumers seeking to minimise spending.
Fragrances is expected to face a challenging time in the forecast period, in the wake of the COVID-19 pandemic and ongoing economic uncertainty. Many consumers will see little need for these products, which are expected to see ongoing value decline at constant 2019 prices until 2024 and a poor performance over the forecast period as a whole.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Indonesia market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.