Fragrances in Indonesia

PROSPECTS

Sales of fragrances boosted by female fragrances in 2017

Sales of female fragrances in 2017 recorded significant growth in 2017. Most sales are dominated by female fragrances as many women consider owning a fragrance as one of the key components for their daily personal care.

Potential for male fragrances

Male fragrances recorded positive growth in 2017. Popular mass men’s fragrances include Master Cologne, Casablanca and Gatsby in Indonesia.

Promising outlook ahead for fragrances in Indonesia

Mass and premium fragrances in 2017 continued to show a positive outlook, due to the contribution of internet retailing, wide distribution networks and consumers’ aspirational lifestyles. Internet retailing grew rapidly in Indonesia over the review period.

COMPETITIVE LANDSCAPE

Kinocare Era Kosmetindo PT leads fragrances in Indonesia

Kinocare Era Kosmetindo PT continued to lead fragrances in 2017 with its brand Eskulin. Its performance is linked to Eskulin’s affordable price, wide distribution network and that if offers several types of fragrances.

Domestic brands compete well with internationals

Fragrances is highly fragmented, so that consumers have plenty of choice. In 2017, there was intense competitions between local brands and internationals.

Internet retailing’s rapid growth

As internet retailing continues to emerge, competition for distribution of fragrances will also intensify. The leading brands are beginning to sell bundled products, which are offered at relatively large discounts, compared with purchasing products separately.

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