The COVID-19 crisis had a particularly negative impact on sales of fragrances. Moreover, while many beauty and personal care categories returned to growth in 2021 as consumers once again took up more away-from-home orientated lifestyles, fragrances experienced further decline.
The COVID-19 crisis was not over by the end of 2021. Vaccination programmes had started, but given the fact that Indonesia is one of the most populous countries in the world, there were still many who were still not yet vaccinated or were afraid to be vaccinated.
Fragrances remained highly fragmented at the end of the review period, with smaller players collectively dominating and often continuing to gain share, and no one player responsible for a double-digit share of value sales. Domestic player, Kinocare, remained the leader in 2021 due to its offer of affordable mass brands, Eskulin and Master Cologne, in women’s and men’s fragrances, respectively.
Fragrances is not expected to return to pre-pandemic levels of sales until 2024 in current value terms, and not until 2025 at constant 2021 prices, with recovery in demand taking a while longer than in colour cosmetics and other beauty products. The non-essential status of fragrances and the fact that the Indonesian economy has been hit hard by the COVID-19 crisis are set to deter consumers from purchasing fragrances.
During the period of home seclusion, consumers tried to create more comfortable situations for themselves in order to reduce stress. One way was to use body fragrances throughout the day.
In the Indonesian market, the fragrances category is usually synonymous with brands imported from overseas. However, local perfume businesses have started to gain in prominence, supported by the government’s “Proud of Local Products” initiatives (Gernas BBI).
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!