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Fragrances in
Indonesia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Tightening cash flow has a major impact on sales of fragrances

Fragrances saw a lower current value growth rate than both colour cosmetics and skin care in 2018. Consumers tightened their cash flow in 2018, and fragrances was the most likely product to be cut from consumers’ shopping baskets, since they depend more on deodorants than fragrances; many people still regard fragrances as non-essential.

Roll-on fragrances fulfil the demand for compact and travel-friendly fragrances

Strong growth in travel and higher mobility led roll-on fragrances to gain popularity. Some brands that are quite popular with their roll-on fragrances are Victoria’s Secret, L’Occitane and Etude House.

Men offer potential for growth

Following the trend of a metrosexual lifestyle, male consumers are expected to become a promising target group. This is also supported by strong growth in gym membership, higher interest in fashion and hair styles, and increasing willingness to pay for fashion products.

COMPETITIVE LANDSCAPE
Discounts and promotions are the backbone of fragrances marketing

According to trade interviews, Indonesian consumers of fragrances tend to have a low barrier to change – they are open to trying new fragrances. However, this also means that they can easily change their fragrances and are not brand-loyal.

Mass fragrances sees slower growth than premium fragrances

As the tightening of cash flow is happening mostly at the middle to low- end of the market, mass fragrances brands saw slower growth than premium fragrances brands in 2018. This was also confirmed by trade interviews.

New regulation on imported brands affects mass but not premium fragrances

Premium fragrances is dominated by global brands, with no significant local brands. For this reason, the new regulation on taxes for imported goods did not affect the competition in premium fragrances, since all products had the same taxes applied.

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Fragrances in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Indonesia?
  • What are the major brands in Indonesia?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Indonesia - Category analysis

HEADLINES

PROSPECTS

Tightening cash flow has a major impact on sales of fragrances
Roll-on fragrances fulfil the demand for compact and travel-friendly fragrances
Men offer potential for growth

COMPETITIVE LANDSCAPE

Discounts and promotions are the backbone of fragrances marketing
Mass fragrances sees slower growth than premium fragrances
New regulation on imported brands affects mass but not premium fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

The Indonesian market is attractive, bringing in more global and local brands
Consumers are willing to take loans to buy beauty products
Facial sheet masks and multifunction lip products are highlight products in 2018
Multinational companies continue to lead, but suffer from the competition
Strong growth is expected, but performances differ between categories

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources