Over the forecast period, discovery boxes, such as the various Discovery Box offerings at Notino, are anticipated to gain in popularity. These boxes typically contain small-sized perfumes and sets/kits, catering to the growing gifting spirit and demand for affordable pricing.
Mass men's fragrances is projected to experience significant unit price increases over the forecast period. This is due to the fact that the prices of these products can only be increased incrementally, owing to the intense price competition and availability of alternative products in the market.
The e-commerce channel continues to benefit from the fact that the pandemic has made Hungarians more comfortable with online shopping and forced store-based retailers to step up investment in digital sales and marketing strategies. Its rising penetration in fragrances also reflects the success of pure play e-commerce websites specialising in fragrances that have appeared in Hungary in recent years, including Mr Parfüm and Parfum.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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