The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The slow and steady recovery of sales of premium fragrances continued in 2019, in line with the gradual recovery of the Greek economy, rebounding consumer confidence and rising numbers of inbound tourists. At the same time, premium fragrances are benefiting from the launch of super niche brands in Greece.
Fragrances is a product category in which new products are launched on a very regular basis. 2019 was no exception as numerous key launches were seen within women’s premium fragrances, including Lancôme Idôle (with very slim packaging) and YSL Libre.
2019 saw a major threat to sales of mass fragrances continue to emerge in Greece: independent perfumeries that sell bulk packs of imitation fragrances that are designed to mimic the scents of leading premium brands. Although these products are unlikely to be stealing significant sales from premium fragrance brands, they are eroding sales of mass fans as they sell at similar price points.
During 2019, Notos Com Holdings acquired the local rights to the Dolce & Gabbana and Shisheido brands from Folli Follie, the noted Greek manufacturer of luxury jewellery, watches and personal accessories that filed for bankruptcy in 2019. Notos Com Holding’s move into premium beauty and personal care followed the company’s refinancing and restructuring by British fund M&G.
Sales of fragrances are now expected to decline by 3% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This represents a complete turnaround from the expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All categories of fragrances are expected to have been negatively impacted by home seclusion due to COVID-19 and the subsequent reduction in the opportunities to wear fragrances. However, sales of premium fragrances are likely to have come under significantly more pressure than sales of mass fragrances as the interruption to business activity that COVID-19 and the government’s reaction to it caused during the first half of the year has led to widespread economic uncertainty.
Fragrances is slated for very moderate sales growth over the forecast period. The effects of COVID-19 notwithstanding, the category is set to continue facing challenges due to the non-essential status of fragrances.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Greece market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.